Abstract
This article seeks to document the vernacular perceptions of ‘globalization’ in rural Bengal (India) and, in that connection, seeks to rethink some long-held western notions concerning commodity, consumption, representation, the nature of sociality and the politics of democratic empowerment in the third-world. In the subaltern imaginary, images seem to play a crucial role conductive to empowerment. Also, far from resisting globalization and consumption, the rural poor seems to have assimilated these into their vernacular cosmology.
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In memoriam: Gourkishore Ghosh (1923–2001) Vernacular intellectual, publicist, crusader for free speech and democracy
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Mukhopadhyay, B. The Rumor of Globalization: Globalism, Counterworks and the Location of Commodity. Dialect Anthropol 29, 35–60 (2005). https://doi.org/10.1007/s10624-005-4172-0
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DOI: https://doi.org/10.1007/s10624-005-4172-0