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Regional Differences in Information Privacy Concerns After the Facebook-Cambridge Analytica Data Scandal

Abstract

While there is increasing global attention to data privacy, most of their current theoretical understanding is based on research conducted in a few countries. Prior work argues that people’s cultural backgrounds might shape their privacy concerns; thus, we could expect people from different world regions to conceptualize them in diverse ways. We collected and analyzed a large-scale dataset of tweets about the #CambridgeAnalytica scandal in Spanish and English to start exploring this hypothesis. We employed word embeddings and qualitative analysis to identify which information privacy concerns are present and characterize language and regional differences in emphasis on these concerns. Our results suggest that related concepts, such as regulations, can be added to current information privacy frameworks. We also observe a greater emphasis on data collection in English than in Spanish. Additionally, data from North America exhibits a narrower focus on awareness compared to other regions under study. Our results call for more diverse sources of data and nuanced analysis of data privacy concerns around the globe.

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Notes

  1. http://www.tweepy.org/

  2. https://developer.twitter.com/en/docs/tweets/filter-realtime/guides/basic-stream-parameters.html

  3. The authors are fairly confident of the quality of these translations because some of them are Spanish native speakers while others are English native speakers

  4. https://github.com/gonzalezf/Regional-Differences-on-Information-Privacy-Concerns

  5. Since its release in May 2014, Botometer has served over one million requests (Davis et al. 2016) via its website (https://botometer.iuni.iu.edu) and its Python API (https://github.com/IUNetSci/botometer-python)

  6. http://www.geonames.org/

  7. https://github.com/kudkudak/word-embeddings-benchmarks

  8. https://cloud.google.com/translate/

  9. Terms in Spanish were translated to English by the authors

  10. https://github.com/gonzalezf/Regional-Differences-on-Information-Privacy-Concerns

  11. Terms in Spanish were translated to English by the authors. These terms are shown in cursive

  12. https://andreafigue.github.io/word_embeddings/visualization.html

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Acknowledgments

The authors want to thank Francisco Tobar, MSc. Computer Science student at Universidad Técnica Federico Santa María, for helping us to strengthen our findings through statistical analysis. Moreover, we acknowledge anonymous reviewers for insightful comments that helped us revise and refine the paper.

Funding

This collaboration was possible thanks to the support of the Fulbright Program, under a 2017-18 Fulbright Fellowship award. This work was also partially funded by CONICYT Chile, under grant Conicyt/Fondecyt Iniciación/11161026. The first author acknowledges the support of the PIIC program from Universidad Técnica Federico Santa María and CONICYT-PFCHA/MagísterNacional/2019-22190332.

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González-Pizarro, F., Figueroa, A., López, C. et al. Regional Differences in Information Privacy Concerns After the Facebook-Cambridge Analytica Data Scandal. Comput Supported Coop Work 31, 33–77 (2022). https://doi.org/10.1007/s10606-021-09422-3

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Keywords

  • Online privacy
  • Twitter
  • Word embedding
  • Content analysis
  • IUIPC