This brief essay offers a general introduction to the idea of nudging, along with a list of 10 of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.
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Special thanks to Lucia Reisch, Maya Shankar, and Richard Thaler for valuable comments and suggestions, and to Thaler for many years of collaboration on these questions; none of them should be held responsible for any errors or infelicities here.
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Sunstein, C.R. Nudging: A Very Short Guide. J Consum Policy 37, 583–588 (2014). https://doi.org/10.1007/s10603-014-9273-1
- Behavioural Insights Team