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Table 1 Communication objectives BEND

From: Social cybersecurity: an emerging science

  Manipulating the narrative Manipulating the social network
Positive Engage Messages that bring up a related but relevant topic Back Actions that increase the importance of the opinion leader or create a new opinion leader
Explain Messages that provides details on or elaborate the topic Build Actions that create a group or the appearance of a group
Excite messages that elicit a positive emotion such as joy or excitement Bridge Actions that build a connection between two or more groups
Enhance Messages that encourage the topic-group to continue with the topic Boost Actions that grow the size of the group or make it appear that it has grown
Negative Dismiss Messages about why the topic is not important Neutralize Actions decrease the importance of the opinion leader
Distort Messages that alter the main message of the topic Nuke Actions that lead to a group being dismantled or breaking up, or appearing to be broken up
Dismay Messages that elicit a negative emotion such as sadness or anger Narrow Actions that lead to a group becoming sequestered from other groups or marginalized
Distract Discussion about a totally different topic and irrelevant Neglect Actions that reduce the size of the group or make it appear that the group has grown smaller