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Consumer acceptance of products from carbon capture and utilization


Carbon capture and utilization (CCU) has been highlighted as one element of a climate mitigation strategy that aims to limit global warming. Yet, without broad consumer acceptance, there may not be a reliable end-market for CCU-based products, hindering the economic viability and potential mitigative benefits of CCU. Therefore, through an online survey of US adults, this study measured the influence of product type (carbonated beverages, plastic food storage containers, furniture made with foam or plastic, and shatterproof glass) and carbon capture method (Direct Air Capture or point source capture) on a consumer’s willingness to consume or use a CCU-based product. Compared to other products, participants were less accepting of carbonated beverages, particularly those containing carbon captured from point sources. At the same time, the majority of participants (approximately 69%) reported at least some openness to consuming or using a CCU-based product. Several other variables which also influenced consumer acceptance (and could inform future communication strategies surrounding CCU-based products) were identified.

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  1. Incorrect response options to the multiple-choice attention check included the following: Carbon Extraction and Purification; Raw Material Conversion; Atmospheric Correction and Stabilization; or None of the above.

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Thanks to Volker Sick and Alex Segrè Cohen for their assistance during this research.


This research was supported by the US National Science Foundation under award number SES 1728807 to Decision Research and the University of Michigan; research support was also provided by the Erb Institute for Global Sustainable Enterprise, and the Global CO2 Initiative, at the University of Michigan.

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Correspondence to Lauren Lutzke.

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Lutzke, L., Árvai, J. Consumer acceptance of products from carbon capture and utilization. Climatic Change 166, 15 (2021).

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