Climatic Change

, Volume 137, Issue 1–2, pp 307–319

Collective responsibility amplifies mitigation behaviors

Article

Abstract

How can individuals be convinced to act on climate change? It is widely assumed that emphasizing personal responsibility for climate change is effective at increasing pro-climate behavior whereas collectively framing the causes of climate change diffuses responsibility and dampens the incentive for individual action. We observe the opposite result. Here we find, across three experiments, that emphasizing collective responsibility for the causes of climate change increases pro-climate monetary donations by approximately 7 % in environmental group members and by 50 % in the general public. Further, highlighting collective responsibility amplifies intent to reduce future carbon emissions. In contrast, focusing on personal responsibility for climate change does not significantly alter donations to climate change advocacy or the intent for future pro-climate behavior. These effects replicate and persist multiple days after treatment.

Keywords

Climate change responsibility Prosocial behavior Climate change mitigation 

Supplementary material

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Copyright information

© Springer Science+Business Media Dordrecht 2016

Authors and Affiliations

  1. 1.Department of Political Science, Scripps Institution of OceanographyUniversity of California, San DiegoLa JollaUSA
  2. 2.Department of Political ScienceUniversity of California, San DiegoLa JollaUSA

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