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Table 1 Summary of types of microtransactions which could be considered as contravening the Unfair Trading Regulations.

From: Predatory Monetisation? A Categorisation of Unfair, Misleading and Aggressive Monetisation Techniques in Digital Games from the Player Perspective

Monetisation technique as identified by players Reason for inclusion
Misleading: misleading actions include misleading advertising, artificial scarcity, false information, and misleading omissions, in the case of which certain information about the product is withheld
Unrealistic presentation of product (in predatory advertising) Commercial practices which contain false information are specifically prohibited under the Unfair Trading Regulations
Lack of information about conditions of product (in predatory advertising) Information which may be important to making a purchase decision is perceived as being obscured
Product does not incorporate everything a player believes it to (in product does not meet expectations) Players assert that they have been misled into a purchase through false promises about content
Sale of useless products or duplicates (in product does not meet expectations) Players assert that they have been misled into a purchase through false promises about content
Early access content where players end up with something different to what they paid for (in product does not meet expectations) Players assert that they have been misled into a purchase through false promises about content
Unfair: practices which contravene “the requirements of professional diligence” and “materially distorting or likely to materially distort” consumer spending
In-game currency The perception of obfuscation and deliberate distortion of prices, leading consumers to spend more than they may have intended
Aggressive: impairing “the average consumer's freedom of choice or conduct … through the use of harassment, coercion or undue influence” in such a way that said consumer takes a transactional decision that they would not otherwise take
Aggressive advertising (in predatory advertising) Players reported advertisements on the behalf of industry that may be classified as harassment
Dark interface patterns (in other) Players perceived patterns which coercively impaired their freedom of choice regarding spending