Table 5 Study 3: scenarios, cell sizes, and average purchase intention
From: Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
Product | Price difference (in %) | N (CP) | N (PP) | Average purchase intention (CP) | Average purchase intention (PP) | Delta purchase intention |
|---|---|---|---|---|---|---|
Chocolate | 10 | 41 | 39 | 3.87 | 5.24 | 1.37 |
20 | 41 | 40 | 4.09 | 4.80 | 0.71 | |
30 | 40 | 40 | 3.36 | 4.12 | 0.76 | |
40 | 39 | 40 | 3.70 | 4.13 | 0.43 | |
50 | 40 | 40 | 3.46 | 3.94 | 0.48 | |
Banana | 10 | 39 | 41 | 4.45 | 4.78 | 0.33 |
20 | 40 | 40 | 4.39 | 4.82 | 0.43 | |
30 | 38 | 40 | 4.00 | 4.90 | 0.90 | |
40 | 41 | 41 | 4.00 | 4.34 | 0.43 | |
50 | 40 | 41 | 3.80 | 4.69 | 0.89 |