Table 4 Study 2: scenarios, cell sizes, and average purchase intention
From: Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
Scenario | Conventional product | Fair-trade product | Condition | Average purchase intention | N |
|---|---|---|---|---|---|
1 | 2.49 | 2.99 | CP–CP | 3.70 | 41 |
2 | 2.49 | 2.49 + 0.50 | CP–PP (FT) | 4.59 | 41 |
3 | 2.49 | 2.49 + 0.50 | CP–PP (Tax) | 3.33 | 40 |
4 | 2.49 | 1.99 + 0.50 + 0.50 | CP–PP (Tax + FT) | 4.91 | 40 |
5 | 1.99 + 0.50 | 2.99 | PP (Tax)–CP | 3.83 | 37 |
6 | 1.99 + 0.50 | 2.49 + 0.50 | PP (Tax)–PP (FT) | 4.80 | 40 |
7 | 1.99 + 0.50 | 2.49 + 0.50 | PP (Tax)–PP (Tax) | 3.18 | 39 |
8 | 1.99 + 0.50 | 1.99 + 0.50 + 0.50 | PP (Tax)–PP (Tax + FT) | 4.96 | 42 |