Table 3 Pretest: Cell sizes and manipulations
From: Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
Benefit communication (PP) | Low magnitude | High magnitude | Combined Pricing (CP) |
|---|---|---|---|
Benefit 1 (PP) | 82 [81] | 81 [77] | 82 |
Benefit 2 (PP) | 80 [77] | 78 [76] |