Table 2 Study 1: Cell sizes, manipulations, and average purchase intention by magnitude and arithmetic of the fair-trade price component
From: Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
Condition | Fair-trade, CP | Fair-trade, PP, 10% in % | Fair-trade, PP, 17% in % | Fair-trade, PP, 20% in % | Fair-trade, PP, 10% in US$ | Fair-trade, PP, 17% in US$ | Fair-trade, PP, 20% in US$ |
|---|---|---|---|---|---|---|---|
N | 41 | 42 | 49 | 39 | 42 | 37 | 44 |
Average purchase intention | 2.63 | 3.83 | 3.71 | 3.62 | 3.50 | 3.62 | 3.39 |