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Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda

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Abstract

Research on employees’ responses to corporate social responsibility (CSR) has recently accelerated and begun appearing in top-tier academic journals. However, existing findings are still largely fragmented, and this stream of research lacks theoretical consolidation. This article integrates the diffuse and multi-disciplinary literature on CSR micro-level influences in a theoretically driven conceptual framework that contributes to explain and predict when, why, and how employees might react to CSR activity in a way that influences organizations’ economic and social performance. Drawing on social identity theory and social exchange theory, we delineate the different but interdependent psychological mechanisms that explain how CSR can strengthen the employee–organization relationship and subsequently foster employee-related, micro-level outcomes. Contributions of our framework to extant literature and potential extensions for future research are then discussed.

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Notes

  1. Although we invite further research to theoretically determined where in the process a given moderator is more likely to exercise its influence, in our figure, and in line with mediated moderation best practice, we advised that the moderating impact of these factors should be tested along the whole mediational process to obtain reliable and robust results (see Edwards and Lambert 2007; Hayes 2013).

Abbreviations

CSR:

Corporate social responsibility

OCB:

Organizational citizenship behaviors

PEP:

Perceived external prestige

POS:

Perceived organizational support

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Acknowledgments

A prior version of this manuscript has been presented during the 2015 Corporate Responsibility Research Conference (CRRC). The authors thank the participants and particularly the three co-chairs of the Micro-CSR track, namely Chelsea Willness, David Jones, and Ante Glavas, for their constructive and encouraging feedback. They also wish to thank Assâad El Akremi, Jean-Pascal Gond, and Valérie Swaen for their helpful and inspiring comments on earlier versions of this manuscript. Finally, the authors greatly appreciate the insightful comments of the editorial team and of the anonymous reviewers of the manuscript, which have contributed to improve it substantially.

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Correspondence to Kenneth De Roeck.

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De Roeck, K., Maon, F. Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda. J Bus Ethics 149, 609–625 (2018). https://doi.org/10.1007/s10551-016-3081-2

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  • DOI: https://doi.org/10.1007/s10551-016-3081-2

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