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A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm

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Abstract

The aim of this research is to develop and validate a measurement scale for consumer’s perceptions of corporate social responsibility (CSRConsPerScale) using the three-dimensional social, environmental and economic conceptual approach as a theoretical basis. Based on the stages of measurement scale creation and validation suggested by DeVellis (Scale development: theory and applications, 1991) and supported by Churchill Jr.’s (J Mark Res 16(1):64–73, 1979) suggestions, five different empirical studies are developed expressly and applied to consumers of tourist services. This research involves 1147 real tourists from 24 countries in two different cultural and geographical contexts. A three-dimensional 18-item scale is proposed for measuring consumer perceptions of corporate social, environmental and economic responsibilities. This paper presents the complete development of the scale, as well as the implications and limitations of the main findings and the managerial implications.

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Abbreviations

CSR:

Corporate social responsibility

SD:

Sustainable development

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Acknowledgment

The authors acknowledge the financial support of the research project of the Generalitat Valenciana (GV/2013-055).

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Authors and Affiliations

  1. Sustainable Development Division, University of Quintana Roo, Av. Andrés Quintana Roo (11 Avenida) s/n esquina 110, 77600, Cozumel, Quintana Roo, Mexico

    Alejandro Alvarado-Herrera

  2. Department of Marketing, Faculty of Economics, University of Valencia, Av. Tarongers s/n. Ed. Dptal. Oriental, 46022, Valencia, Spain

    Enrique Bigne, Joaquín Aldas-Manzano & Rafael Curras-Perez

Authors
  1. Alejandro Alvarado-Herrera
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  2. Enrique Bigne
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  3. Joaquín Aldas-Manzano
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  4. Rafael Curras-Perez
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Correspondence to Rafael Curras-Perez.

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Alvarado-Herrera, A., Bigne, E., Aldas-Manzano, J. et al. A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm. J Bus Ethics 140, 243–262 (2017). https://doi.org/10.1007/s10551-015-2654-9

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