Abstract
Ethical or ‘socially sustainable’ sourcing mechanisms mandating labour standards among the suppliers and subcontractors that organisations source goods and services from are becoming more common. The issue of how labour activist groups such as trade unions can encourage organisations to adopt and strengthen these mechanisms within domestic production networks is largely unexplored. Using three cases of domestic sustainable sourcing campaigns developed by unions in Britain, the strategies used by labour activists, the characteristics of the organisations targeted and the motivations of lead firms for improving sourcing practices are analysed. The article makes a significant contribution by demonstrating that organisational susceptibility to reputational risk is a key factor influencing the capacity of activist groups to convince and compel their targets to improve sourcing practices. It argues that different types of organisations are susceptible to reputational damage in different ways, that risk events provide opportunities for unions to strengthen their leverage against target organisations, and that the multidimensional nature of corporate reputation needs to be better considered for understanding how campaigns are framed and executed.
Similar content being viewed by others
References
Albareda, L., Lozano, J. M., & Ysa, T. (2007). Public policies on corporate social responsibility: The role of governments in Europe. Journal of Business Ethics, 74(4), 391–407.
Bartley, T. (2007). Institutional emergence in an era of globalization: The rise of transnational private regulation of labor and environmental conditions. American Journal of Sociology, 113(2), 297–351.
Bartley, T., & Child, C. (2011). Movements, markets and fields: The effects of anti-sweatshop campaigns on US firms, 1993–2000. Social Forces, 90(2), 425–451.
Bartley, T., & Child, C. (2014). Shaming the corporation: The social production of targets and the anti-sweatshop movement. American Sociological Review, 79(4), 653–679.
Blanchflower, D., & Bryson, A. (2010). The wage impact of trade unions in the UK public and private sectors. Economica, 77(305), 92–109.
Cashore, B. (2002). Legitimacy and the privatization of environmental governance: How non–state market–driven (NSMD) governance systems gain rule–making authority. Governance, 15(4), 503–529.
Coe, N. M., Dicken, P., & Hess, M. (2008). Global production networks: Realizing the potential. Journal of Economic Geography, 8(3), 271–295.
Costello, M. (2009, July 4). Investors launch bruising attack on Tesco’s move to modify share plan. London: The Times.
Davies, S., Hammer, N., Williams, G., Raman, R., Ruppert, C. S., & Volynets, L. (2011). Labour standards and capacity in global subcontracting chains: Evidence from a construction MNC. Industrial Relations Journal, 42(2), 124–138.
Deakin, S., & Koukiadaki, A. (2009). Governance processes, labour management partnership and employee voice in the construction of Heathrow Terminal 5. Industrial Law Journal, 38(4), 365–389.
den Hond, F., & De Bakker, F. G. (2007). Ideologically motivated activism: How activist groups influence corporate social change activities. Academy of Management Review, 32(3), 901–924.
den Hond, F., Stolwijk, S., & Merk, J. (2014). A strategic-interaction analysis of an urgent appeal system and its outcomes for garment workers. Mobilization, 19(1), 83–112.
Donaghey, J., Reinecke, J., Niforou, C., & Lawson, B. (2014). From employment relations to consumption relations: Balancing labor governance in global supply chains. Human Resource Management, 53(2), 229–252.
Eccles, R. G., Newquist, S. C., & Schatz, R. (2007). Reputation and its risks. Harvard Business Review, 85(2), 104–114.
Egels-Zandén, N. (2009). TNC motives for signing international framework agreements: A continuous bargaining model of stakeholder pressure. Journal of Business Ethics, 84(4), 529–547.
EHRC. (2010). Inquiry into recruitment and employment in the meat and poultry processing sector: Report of the findings and recommendations. Manchester: Equality and Human Rights Commission.
Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50(1), 25–32.
Ewing, K. D. (2005). The function of trade unions. Industrial Law Journal, 34(1), 1–22.
Fombrun, C. J., Gardberg, N. A., & Barnett, M. L. (2000). Opportunity platforms and safety nets: Corporate citizenship and reputational risk. Business and Society Review, 105(1), 85–106.
Fransen, L., & Burgoon, B. (2012). A market for worker rights: Explaining business support for international private labour regulation. Review of International Political Economy, 19(2), 236–266.
Gautié, J., & Schmitt, J. (2010). Low-wage work in the wealthy world. New York: Russell Sage Foundation.
Givan, R. K. (2007). Side by side we battle onward? Representing workers in contemporary America. British Journal of Industrial Relations, 45(4), 829–855.
Harvey, M. (2003). Privatization, fragmentation, and inflexible specialization in the UK construction industry. In G. Bosch & P. Philips (Eds.), Building chaos: An international comparison of deregulation in the construction industry (pp. 188–209). New York: Routledge.
James, P., Johnstone, R., Quinlan, M., & Walters, D. (2007). Regulating supply chains to improve health and safety. Industrial Law Journal, 36(2), 163–187.
James, P., Walters, D., Sampson, H., & Wadsworth, E. (2014). Protecting workers through supply chains: Lessons from two construction case studies. Economic and Industrial Democracy. doi:10.1177/0143831X14532296.
Kaine, S., & Wright, C. F. (2013). Conceptualising CSR in the context of the shifting contours of Australian employment regulation. Labour and Industry, 23(1), 54–68.
King, B. G. (2008). A political mediation model of corporate response to social movement activism. Administrative Science Quarterly, 53(3), 395–421.
Lakhani, T., Kuruvilla, S., & Avgar, A. (2013). From the firm to the network: Global value chains and employment relations theory. British Journal of Industrial Relations, 51(3), 440–472.
Lange, D., Lee, P. M., & Dai, Y. (2011). Organisational reputation: A review. Journal of Management, 37(1), 153–184.
Lawrence, F. (2009, July 1). BNP takes advantage of Llanelli’s tensions. London: The Guardian.
Lawrence, F. (2010, March 4). Asda and Unite to tackle migrant discrimination. London: The Guardian.
Lloyd, C., & James, S. (2008). Too much pressure? Retailer power and occupational health and safety in the food processing industry. Work, Employment and Society, 22(4), 713–730.
Lloyd, C., Mason, G., & Mayhew, K. (2008). Low-wage work in United Kingdom. New York: Russell Sage Foundation.
Locke, R. M., Rissing, B. A., & Pal, T. (2013). Complements or substitutes? Private codes, state regulation and the enforcement of labour standards in global supply chains. British Journal of Industrial Relations, 51(3), 519–552.
MacKenzie, R., Forde, C., Robinson, A., Cook, H., Eriksson, B., Larsson, P., & Bergman, A. (2010). Contingent work in the UK and Sweden: Evidence from the construction industry. Industrial Relations Journal, 41(6), 603–621.
Marchington, M., Grimshaw, D., Rubery, J., & Willmott, H. (2005). Fragmenting work: Blurring organizational boundaries and disordering hierarchies. Oxford: Oxford University Press.
Marx, A. (2008). Limits to non-state market regulation: A qualitative comparative analysis of the international sport footwear industry and the Fair Labor Association. Regulation and Governance, 2(2), 253–273.
Matten, D., & Moon, J. (2008). “Implicit” and “explicit” CSR: A conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management Review, 33(2), 404–424.
Milkman, R. (2006). LA story: Immigrant workers and the future of the US labor movement. New York: Russell Sage Foundation.
Mueller, M., Gomes dos Santos, V., & Seuring, S. (2009). The contribution of environmental and social standards towards ensuring legitimacy in supply chain governance. Journal of Business Ethics, 89(4), 509–523.
Niforou, C. (2014). Labour leverage in global value chains: The role of interdependencies and multi-level dynamics. Journal of Business Ethics. doi:10.1007/s10551-014-2222-8.
O’Callaghan, T. (2007). Disciplining multinational enterprises: The regulatory power of reputation risk. Global Society, 21(1), 95–117.
Ollier-Malaterre, A., Valcour, M., Den Dulk, L., & Kossek, E. E. (2013). Theorizing national context to develop comparative work–life research: A review and research agenda. European Management Journal, 31(5), 433–447.
O’Rourke, D. (2003). Outsourcing regulation: Analyzing nongovernmental systems of labor standards and monitoring. Policy Studies Journal, 31(1), 1–29.
Papadakis, K. (2011). Shaping global industrial relations: The impact of international framework agreements. New York: Palgrave Macmillan.
Park-Poaps, H., & Rees, K. (2010). Stakeholder forces of socially responsible supply chain management orientation. Journal of Business Ethics, 92(2), 305–322.
Rhee, M., & Valdez, M. E. (2009). Contextual factors surrounding reputation damage with potential implications for reputation repair. Academy of Management Review, 34(1), 146–168.
Riisgaard, L. (2005). International framework agreements: A new model for securing workers rights? Industrial Relations, 44(4), 707–737.
Riisgaard, L., & Hammer, N. (2011). Prospects for labour in global value chains: Labour standards in the cut flower and banana industries. British Journal of Industrial Relations, 49(1), 168–190.
Rindova, V. P., Williamson, I. O., Petkova, A. P., & Sever, J. M. (2005). Being good or being known: An empirical examination of the dimensions, antecedents, and consequences of organizational reputation. Academy of Management Journal, 48(6), 1033–1049.
Royle, T. (2010). The ILO’s shift to promotional principles and the “privatisation” of labour rights: An analysis of labour standards, voluntary self-regulation and social clauses. International Journal of Comparative Labour Law and Industrial Relations, 26(3), 249–271.
Sasser, E. N., Prakash, A., Cashore, B., & Auld, G. (2006). Direct targeting as an NGO political strategy: Examining private authority regimes in the forestry sector. Business and Politics, 8(3), 1–32.
Schurman, R. (2004). Fighting “Frankenfoods”: Industry opportunity structures and the efficacy of the anti-biotech movement in Western Europe. Social Problems, 51(2), 243–268.
Smith, N. C. (2008). Consumers as drivers of corporate responsibility. In A. Crane, A. McWilliams, D. Matten, J. Moon, & D. S. Siegel (Eds.), Oxford handbook of corporate social responsibility (pp. 281–302). Oxford: Oxford University Press.
Stern, S. (2008, March 4). Top tip for bosses–take the lock off your office door. London: Financial Times.
The Times. (2008, July 30). Call of nature backed. London: The Times.
Vogel, D. (2008). Private global business regulation. Annual Review of Political Science, 11, 261–282.
Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement, and theory. Corporate Reputation Review, 12(4), 357–387.
Weil, D. (2009). Rethinking the regulation of vulnerable work in the USA: A sector-based approach. Journal of Industrial Relations, 51(3), 411–430.
Williams, S., Abbott, B., & Heery, E. (2011). Non-union worker representation through civil society organisations: Evidence from the United Kingdom. Industrial Relations Journal, 42(1), 69–85.
Wills, J. (2008). Making class politics possible: Organising contract cleaners in London. International Journal of Urban and Regional Research, 32(2), 305–323.
Wright, C. F. (2013). The response of unions to the rise of precarious work in Britain. The Economic and Labour Relations Review, 24(3), 279–296.
Wright, C. F., & Brown, W. (2013). The effectiveness of socially sustainable sourcing mechanisms: Assessing the prospects of a new form of joint regulation. Industrial Relations Journal, 44(1), 20–37.
Acknowledgments
The article draws upon research supported by the Economic and Social Research Council, the Trades Union Congress and the University of Cambridge through the ESRC Placement Fellowship Scheme (RES-173-27-0228). The author is grateful to Willy Brown, Ron Callus, Bradon Ellem, Steve Frenkel, Ed Heery, Phil James, Sarah Kaine, John Kelly, Mark Stuart and the reviewers for helpful comments on earlier drafts of this article.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Wright, C.F. Leveraging Reputational Risk: Sustainable Sourcing Campaigns for Improving Labour Standards in Production Networks. J Bus Ethics 137, 195–210 (2016). https://doi.org/10.1007/s10551-015-2552-1
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10551-015-2552-1