Journal of Business Ethics

, Volume 131, Issue 3, pp 535–542 | Cite as

Giving Voice to Values as a Leverage Point in Business Ethics Education

  • Daniel G. Arce
  • Mary C. Gentile


The Giving Voice to Values (GVV) pedagogy and curriculum is described as an example of a powerful leverage point in the integration of business ethics and values-driven leadership across the business curriculum. GVV is post-decision-making in that it identifies an ethical course of action and asks practitioners to identify (i) who are the parties involved and what’s at stake for them; (ii) what are the main arguments (reasons and rationalizations) to be countered; and (iii) what levers that can be used to influence those who are in disagreement. The internalization of GVV’s constructs allows faculty to comfortably raise and endorse ethics as part of the natural order of business decision-making because the stakes of doing so have been normalized. Methods for introducing and using GVV in undergraduate through MBA courses are given. An illustration is given for economics courses.


Business ethics education Economics education Giving Voice to Values Leverage points 


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Copyright information

© Springer Science+Business Media Dordrecht 2014

Authors and Affiliations

  1. 1.Ashbel Smith Professor of EconomicsUniversity of Texas at Dallas, GR 31RichardsonUSA
  2. 2.Babson CollegeArlingtonUSA

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