Journal of Business Ethics

, Volume 115, Issue 2, pp 241–257 | Cite as

Entrepreneurial Feminists: Perspectives About Opportunity Recognition and Governance

  • Barbara Orser
  • Catherine Elliott
  • Joanne Leck


Interviews were conducted with 15 entrepreneurial feminists to explore how feminist values are enacted in opportunity recognition and organizational structures within the venture-creation process. Results suggest that opportunity recognition aligned with the needs and values of the entrepreneurial feminists. Opportunity construction was defined as ‘I am the market’, ‘building community with women like me’, ‘enabling others’, ‘do more with my life’, and ‘opportunity knocked’. Organizational structures and governance reflected cooperative, collaborative and ethical principles. Implications to feminist theory are discussed.


Ethics Feminism Entrepreneurship Female entrepreneurs 



We wish to acknowledge Gwynneth Wallace (Wolfville, Nova Scotia) who facilitated the exploratory interviews that motivated this study. Pam Midgley played a critical role in completing the telephone interviews. Brittany Rockwell provided research assistance. The authors would like to thank the Social Sciences and Humanities Research Council of Canada for financial support for this study. Thanks are also extended to the generous individuals who shared their stories.


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Copyright information

© Springer Science+Business Media B.V. 2012

Authors and Affiliations

  1. 1.University of Ottawa Telfer School of ManagementOttawaCanada

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