Journal of Business Ethics

, Volume 95, Issue 4, pp 557–569

Corporate Social Responsibility and Employee–Company Identification

  • Hae-Ryong Kim
  • Moonkyu Lee
  • Hyoung-Tark Lee
  • Na-Min Kim
Article

DOI: 10.1007/s10551-010-0440-2

Cite this article as:
Kim, HR., Lee, M., Lee, HT. et al. J Bus Ethics (2010) 95: 557. doi:10.1007/s10551-010-0440-2

Abstract

This study proposes two identification cuing factors (i.e., CSR associations and CSR participation) to understand how corporate social responsibility (CSR) relates to employees’ identification with their firm. The results reveal that a firm’s CSR initiatives increase employee–company identification (E–C identification). E–C identification, in turn, influences employees’ commitment to their company. However, CSR associations do not directly influence employees’ identification with a firm, but rather influence their identification through perceived external prestige (PEP). Compared to CSR associations, CSR participation has a direct influence on E–C identification. On the basis of these findings, it is argued that CSR performance can be an effective way for companies to maintain a positive relationship with their employees.

Keywords

corporate social responsibility (CSR) CSR associations CSR participation employee–company identification (E–C identification) perceived external prestige (PEP) 

Copyright information

© Springer Science+Business Media B.V. 2010

Authors and Affiliations

  • Hae-Ryong Kim
    • 1
  • Moonkyu Lee
    • 2
  • Hyoung-Tark Lee
    • 3
  • Na-Min Kim
    • 2
  1. 1.Konkuk UniversityChungjuKorea
  2. 2.Yonsei UniversitySeoulKorea
  3. 3.Keimyung UniversityDaeguKorea

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