Journal of Business Ethics

, Volume 95, Issue 4, pp 557–569 | Cite as

Corporate Social Responsibility and Employee–Company Identification

  • Hae-Ryong KimEmail author
  • Moonkyu Lee
  • Hyoung-Tark Lee
  • Na-Min Kim


This study proposes two identification cuing factors (i.e., CSR associations and CSR participation) to understand how corporate social responsibility (CSR) relates to employees’ identification with their firm. The results reveal that a firm’s CSR initiatives increase employee–company identification (E–C identification). E–C identification, in turn, influences employees’ commitment to their company. However, CSR associations do not directly influence employees’ identification with a firm, but rather influence their identification through perceived external prestige (PEP). Compared to CSR associations, CSR participation has a direct influence on E–C identification. On the basis of these findings, it is argued that CSR performance can be an effective way for companies to maintain a positive relationship with their employees.


corporate social responsibility (CSR) CSR associations CSR participation employee–company identification (E–C identification) perceived external prestige (PEP) 


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Copyright information

© Springer Science+Business Media B.V. 2010

Authors and Affiliations

  • Hae-Ryong Kim
    • 1
    Email author
  • Moonkyu Lee
    • 2
  • Hyoung-Tark Lee
    • 3
  • Na-Min Kim
    • 2
  1. 1.Konkuk UniversityChungjuKorea
  2. 2.Yonsei UniversitySeoulKorea
  3. 3.Keimyung UniversityDaeguKorea

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