Journal of Business Ethics

, Volume 88, Supplement 4, pp 595–603

Corporate Social Responsibility and the “Divided Corporate Self”: The case of Chiquita in Colombia


DOI: 10.1007/s10551-009-0313-8

Cite this article as:
Maurer, V.G. J Bus Ethics (2009) 88(Suppl 4): 595. doi:10.1007/s10551-009-0313-8


This article employs Maak’s framework of the seven “Cs” of Corporate Integrity to assess the problems faced by Chiquita Brands in dealing with extortion by left-wing guerilla and right wing paramilitary groups in Colombia from 1989 to 2004. Both types of organizations used Chiquita payments to engage in terrorist activity in Colombia. The extended and systematic dealings with these groups were antithetical to the process of corporate responsibility to which the firm was committed during the timeframe of 1998–2004, revealing a “divided self” in which major corporate activities diverged dramatically from the core values of the firm. Maak’s framework provides a useful tool in analyzing the division and the potential for applying lessons from the case to our understanding of corporate social responsibility.


corporate integrity corporate social responsibility corporate responsibility Chiquita Colombia 

Copyright information

© Springer Science+Business Media B.V. 2009

Authors and Affiliations

  1. 1.Warrington College of Business AdministrationThe University of FloridaGainesvilleU.S.A.

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