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Sustainability-Driven Implementation of Corporate Social Responsibility: Application of the Integrative Sustainability Triangle

  • Alexandro KleineEmail author
  • Michael von Hauff
Article

Abstract

Current corporate social responsibility (CSR) approaches attempt to implement the vision of sustainable development at the corporate level. In fact, the term “corporate sustainability” may be a more accurate descriptive label for these attempts. Ambitious governmental, business and academic goals, and corresponding efforts have been established. Nonetheless, a truly satisfactory implementation of the broad CSR concept as well as the more specific challenges of corporate sustainability continue to be an elusive goal at the corporate management level. This article presents a description of a new management tool, a systematic method for implementing CSR successfully on the basis of a triple bottom line approach to sustainability. It fills in many of the still missing gap on the corporate level. The method presented here offers a multi-purpose approach for the collection, systematization, quantification, and evaluation of all the relevant issues found within a corporate environment. It allows for specifying and systematizing appropriate areas of action, taking into account the continuum of economic, ecologic,1 and social dimensions. Accordingly, the article is best characterized as a treatment of complex CSR issues, developed against the normative anchor of sustainability as the conceptual background.

Key words

business strategy corporate social responsibility (CSR) corporate sustainability indicators sustainability triangle sustainable development triple bottom line 

Notes

Acknowledgments

The IST has gratefully being developed within a research project funded by the ministry of environment, forest and consumer protection of Rhineland-Palatinate, Germany.

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Copyright information

© Springer Science+Business Media B.V. 2009

Authors and Affiliations

  1. 1.Department of Economics and Economic PolicyUniversity of KaiserslauternKaiserslauternGermany

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