Journal of Business Ethics

, Volume 89, Supplement 1, pp 39–49

A Wolf in Sheep’s Clothing: The Use of Ethics-Related Terms in 10-K Reports


DOI: 10.1007/s10551-008-9910-1

Cite this article as:
Loughran, T., McDonald, B. & Yun, H. J Bus Ethics (2009) 89(Suppl 1): 39. doi:10.1007/s10551-008-9910-1


We examine the occurrence of ethics- related terms in 10-K annual reports over 1994–2006 and offer empirical observations on the conceptual framework of Erhard et al. (Integrity: A Positive Model that Incorporates the Normative Phenomena of Morality, Ethics, and Legality (Harvard Business School, Harvard) 2007). We use a pre-Sarbanes-Oxley sample subset to compare the occurrence of ethics-related terms in our 10-K data with samples from other studies that consider virtue-related phenomena. We find that firms using ethics-related terms are more likely to be “sin” stocks, are more likely to be the object of class action lawsuits, and are more likely to score poorly on measures of corporate governance. The consistency of our results across these alternative measures of ethical behavior suggests that managers who portray their firm as “ethical” in 10-K reports are more likely to be systematically misleading the public. These results are consistent with the integrity-performance paradox.


code of ethics Sarbanes-Oxley corporate governance 

Copyright information

© Springer Science+Business Media B.V. 2008

Authors and Affiliations

  1. 1.University of Notre DameNotre DameU.S.A.

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