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The Effect of Implicit Moral Attitudes on Managerial Decision-Making: An Implicit Social Cognition Approach

Abstract

This article concerns itself with the relationship between implicit moral cognitions and decisions in the realm of business ethics. Traditionally, business ethics research emphasized the effects of overt or␣explicit attitudes on ethical decision-making and neglected intuitive or implicit attitudes. Therefore, based on an implicit social cognition approach it is important to␣know whether implicit moral attitudes may have a substantial impact on managerial ethical decision-making processes. To test this thesis, a study with 50 participants was conducted. In this study the participants were asked to work on a deliberative managerial ethical decision-making task, in which they had to decide on one of two options. Implicit moral attitudes towards the two options were measured using the implicit association test (IAT). A semantic differential scale was used to diagnose explicit moral attitudes towards the two options. Each step taken within the deliberative decision-making process, as well the decision itself, was assessed using a scoring model-based decision analysis and a decision-making questionnaire. The results of this study show that implicit moral attitude has a great influence on the deliberative ethical decision-making process. The derived conclusion is that complex and deliberative decision-making processes in the context of business ethics can be affected by implicit social cognitions such as implicit moral attitudes.

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Correspondence to Nicki Marquardt.

Appendix

Appendix

Stimuli used in the IAT

Concept category ‹donating drug’: drug, health, healing, third world, support, human lives, eyesight, medicine, donate.

Concept category ‹cutting costs’: money, costs, finance, jobs, shareholder interests, competition, profitability, savings, income.

Attribute category ‹moral’: moral, social, fair, considerate, ethical, decent, helpful, right, responsible.

Attribute category ‹immoral’: immoral, unsocial, unfair, inconsiderate, unethical, indecent, harmful, wrong, irresponsible.

Decision criteria of the business ethical scoring model

Health oriented criteria: saving eyesight, providing humanitarian support, preventing poverty, maintaining the right for health, improving health situation.

Company oriented criteria: improving profitability, saving shareholder interests, saving jobs, keeping company’s ability to compete, avoiding costs.

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Marquardt, N., Hoeger, R. The Effect of Implicit Moral Attitudes on Managerial Decision-Making: An Implicit Social Cognition Approach. J Bus Ethics 85, 157–171 (2009). https://doi.org/10.1007/s10551-008-9754-8

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Keywords

  • business ethics
  • ethical decision-making
  • implicit association test (IAT)
  • implicit attitudes
  • implicit social cognition
  • mental processes
  • moral judgements