Skip to main content
Log in

Moral Choice and the Concept of Motivational Typologies: An Extended Stakeholder Perspective in a Western Context

  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

Accountants and auditors are often faced with ethical dilemmas, which they have to process using resources available to them. Although they may be sensitive to the ethicality of the issues and have the cognitive ability to work through a judgment process, the final action they take may be dependent on a number of motivational factors, endogenous to the issue. Agency issues are a continuing area of concern providing accountants with an ability to shirk their responsibilities and hide confidential information, which may affect their career prospects if disclosed. This ongoing study explores these notions within a stakeholder context and uses a post test only field experiment to gain evidence to support the existence of an agency problem and that membership to one of a number of motivational typologies directly affects the way accountants respond to ethical issues. This association causes them to adopt informational heuristics that may result in less than optimal decisions. This study identified two specific endogenous constructs, namely social consensus and venal intent that discriminate between motivational types and which possibly provide psychological underpinnings explaining membership orientation.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Arrow K. J. 1985 Informational Structure of the Firm. American Economic Review 75(2):303–307

    Google Scholar 

  • Blasi A. 1980 Bridging Moral Cognition and Moral Action: A Review of the Literature. Psychological Bulletin 88:1–45

    Article  Google Scholar 

  • Bowie N. E., Freeman R. E. (eds) 1992 Ethics and Agency Theory: An Introduction. Oxford University Press, New York

    Google Scholar 

  • Caldwell C., Karri R. 2005 Organizational Governance and Ethical Systems: A Covenantal Approach to Building Trust. Journal of Business Ethics 58:248–259

    Article  Google Scholar 

  • Chi, S. K.: 1989, ‹Ethics and Agency Theory’, Unpublished doctoral research paper, Department of Accounting, Washington University, Washington

  • De Cremer D., Van Vugt M. 1999 Social Identification Effects in Social Dilemmas: A Transformation of Motives. European Journal of Social Psychology 29:871–893

    Article  Google Scholar 

  • Dellaportas, S., K. Gibson, R. Alagiah, M. Hutchinson, P. Leung and D. Van Homrigh: 2005, Ethics, Governance and Accountability: A Professional Perspective (John Wiley & Sons, Australia Ltd.)

  • Eisenhardt K. M. 1989 Agency Theory: An Assessment and Review. Academy of Management Review 14(1):57–74

    Article  Google Scholar 

  • Forsyth D. R., Berger R. 1979 The Effects of Ethical Ideology on Moral Behaviour. Virginia Commonwealth University, Richmond

    Google Scholar 

  • Fritzsche, D. J.: 1997, Business Ethics: A Global and Managerial Perspective (McGraw Hill Companies Inc.)

  • Hair J. F., Anderson R. E., Tatham R. L., Black W. C. 1995 Multivariate Data Analysis with Readings. 4th edn. Englewood Cliffs, NJ, Prentice Hall

    Google Scholar 

  • Harrell, A. and P. Harrison: 1994, ‹An Incentive to Shirk, Privately Held Information, and Managers' Project Evaluation Decisions’, Accounting Organizations and Society, 19(7): 569–577

    Article  Google Scholar 

  • Hegarty W. H., Sims H. P. Jr. 1978 Some Determinants of Unethical Decision Behaviour: An Experiment. Human Relations 43(7):451–457

    Google Scholar 

  • Hunt S. D., Vitell S. 1986 A General Theory of Marketing Ethics. Journal of Macromarketing 6(1):5–16

    Article  Google Scholar 

  • Jones T. M. 1991 Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model. Academy of Management Review 16:366–395

    Article  Google Scholar 

  • Kohlberg L. 1969 Stages and Sequences: The Cognitive Development Approach to Socialization. In: D. A. Goslin (eds) Handbook of Socialization Theory and Research. Chicago, Rand McNally

    Google Scholar 

  • Kohlberg L. 1980 The Meaning and Measurement of Moral Development. Worcester, Mass., Clark University Press

    Google Scholar 

  • Kurtines W. M., Gewirtz J. L.(eds) 1984 Morality, Moral Behavior, and Moral Development. New York, Wiley Interscience Publication

    Google Scholar 

  • Rest J. R. 1983 The Major Components of Morality. In: W. M. Kurtines J. L. Gewirtz (eds) Morality, Moral Behavior and Moral Development. John Wiley & Sons, New York

    Google Scholar 

  • Rest J. R. 1986 Moral Development: Advances in Research and Theory. Praeger, New York

    Google Scholar 

  • Rest J. R. 1994 Background: Theory and Research. In: Rest J. R., D. Narvaez (eds) Moral Development in the Professions. New Jersey, Lawrence Erlbaum Associates, Publishers

    Google Scholar 

  • Rokeach M. 1973 The Nature of Human Values. New York, Free Press

    Google Scholar 

  • Ross S. A. 1973 The Economic Theory of Agency: The Principal’s Problem. American Economic Review 63:134–139

    Google Scholar 

  • Rutledge, R. W. and K. E. Karim: 1999, ‹The Influence of Self-interest and Ethical Consideration on Managers' Evaluation Judgments’, Accounting Organizations and Society (24), 173–184

    Google Scholar 

  • Shankman N. A. 1999 Reframing the Debate between Agency and Stakeholder Theories of the Firm. Journal of Business Ethics 19:319–334

    Article  Google Scholar 

  • Sharma A. 1997 Professional as Agent: Knowledge Asymmetry in Agency Exchange. The Academy of Management Review 22(3):758–798

    Article  Google Scholar 

  • Simon H. A. 1992 Economics, Bounded Rationality and the Cognitive Revolution. Edward Elgar Publishing Ltd, Hants, U.K

    Google Scholar 

  • Singer M., Mitchell S., Turner J. 1998 Consideration of Moral Intensity in Ethicality Judgements: Its Relationship with Whistle-Blowing and Need-for-Cognition. Journal of Business Ethics 17(5):527–541

    Google Scholar 

  • Trevino L. 1986 Ethical Decision Making in Organizations: A Person-Situation Interactionist Model. Academy of Management Review 11(3):601–617

    Article  Google Scholar 

  • Woodbine G. F. 2004a Moral Choice within the Financial Sector of the Shenzhen Economic Zone, People’s Republic of China. Electronic Journal of Business Ethics and Organization Studies (EJBO) 9(1):2004

    Google Scholar 

  • Woodbine, G. F.: 2004b, ‹Moral Choice and the Declining Influence of Traditional Value Orientations within the Financial Sector of a Rapidly Developing Region of the People’s Republic Of China’, Journal of Business Ethics 55(1), 43–60

  • Woodbine G. F., Taylor D. 2006 Moral Choice in an Agency Framework: The Search for a Set of Motivational Typologies. Journal of Business Ethics 63(3):261–277

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Gordon F. Woodbine.

Additional information

Gordon Woodbine PhD, FCPA, is a senior lecturer with the School of Accounting, Curtin University of Technology, Perth, Western Australia involved primarily with research and supervision activities. He has taught in universities in the People’s Republic of China and Papua New Guinea and has been published in a number of local and overseas refereed journals. He is interested in behavioural ethics, auditing, governance issues and ethics in education.

Appendix 1

Appendix 1

Problems in Internal Audit – Should management be informed?

You are required to place yourself in the position of the principal character, namely Graham Perrin (having regard to his given circumstances) and indicate the likelihood of your advising management about your work mates’ questionable activities.

(Select one of the numbers on the scale below)

   

Before proceeding to the next page, write down on a piece of paper what you believe are the issues that would affect your decision if you were in Graham’s position.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Woodbine, G.F. Moral Choice and the Concept of Motivational Typologies: An Extended Stakeholder Perspective in a Western Context. J Bus Ethics 79, 29–42 (2008). https://doi.org/10.1007/s10551-007-9390-8

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10551-007-9390-8

Keywords

Navigation