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Mapping the Interface Between Corporate Identity, Ethics and Corporate Social Responsibility

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Authors and Affiliations

  1. Bradford University School of Management, Emm Lane, Bradford, BD94JL, UK

    Kyoko Fukukawa & John M.T. Balmer

  2. Loyola Marymount University, 1 LMU Drive, MS8385, Los Angeles, 90045-2659, CA, USA

    Edmund R. Gray

Authors
  1. Kyoko Fukukawa
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  2. John M.T. Balmer
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  3. Edmund R. Gray
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Corresponding author

Correspondence to Kyoko Fukukawa.

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Authour biographies

Kyoko Fukukawa is a lecturer in marketing at Bradford University School of Management and holds a Ph.D. from University of Nottingham, UK. Her research interests include ethical decision-making in consumption and business practices; corporate social responsibility (CSR) of MNCs concerning their policies and strategic communication; and CSR and corporate branding. Her publications appear in Journal of Business Ethics, Journal of Corporate Citizenship and others.

John M. T. Balmer is Professor of Corporate Brand/Identity Management at Bradford University School of Management. His research focuses on a range of corporate-level marketing issues and has a particular interested in the management of corporate brands and identities. His work has been published in leading journals such as California Management Review and Long Range Planning. With Stephen Greyser he co-authored Revealing the Corporation (Routledge, 2003).

Edmund R. Gray is Professor and Chair in the Department of Management at Loyola Marymount University. He is author or co-author of five textbooks and numerous scholarly articles. He holds a Ph.D. from UCLA. His research interests center around issues of corporate identity, corporate social responsibility and environmental sustainability. Currently, he is conducting research on entrepreneurial firms with environmental/social goals that are an integral part of their mission.

Mapping the Interface between Corporate Identity, Ethics and Corporate Social Responsibility

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Fukukawa, K., Balmer, J.M. & Gray, E.R. Mapping the Interface Between Corporate Identity, Ethics and Corporate Social Responsibility. J Bus Ethics 76, 1–5 (2007). https://doi.org/10.1007/s10551-006-9277-0

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  • DOI: https://doi.org/10.1007/s10551-006-9277-0

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