Skip to main content
Log in

Norms for Experiencing Emotions

  • Published:
Journal of Happiness Studies Aims and scope Submit manuscript

Abstract

Norms for experiencing emotions were analyzed for 1,056 participants from five African nations (Ghana, Nigeria, South Africa, Tanzania, and Zimbabwe) in a cross-cultural study. Results showed much within-nation as well as between-nation variability in norms. Multigroup latent class analysis showed that the more collectivistic African nations found guilt more desirable and pride less desirable than the less collectivistic African nations. Many of the classes found in the African nations resembled classes found in other cultures, providing evidence for the universality of some norms; culture-specific norms for emotions were also found. Contrary to expectations regarding norms for emotions in collectivistic cultures, Africa-specific norms for emotions included a large class of people who found all negative emotions undesirable.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

REFERENCES

  • Abu-Lughod, L.: 1986, Veiled Sentiments (University of California Press, Berkeley).

    Google Scholar 

  • Briggs, J. L.: 1970, Never in Anger. (Harvard University Press, Cambridge, MA).

    Google Scholar 

  • Cacioppo, J. T. and W. L. Gardner: 1999, ‘Emotion’, Annual Review of Psychology 50, pp. 191–214.

    PubMed  Google Scholar 

  • Diener, E. and R. A. Emmons: 1984, ‘The independence of positive and negative affect’, Journal of Personality and Social Psychology 47, pp. 1107–1117.

    Google Scholar 

  • Diener, E., C. K. Scollon, S. Oishi, V. Dzokoto and E. M. Suh: 2000, ‘Positivity andthe construction of life satisfaction judgments: Global happiness is not the sum of its parts’, Journal of Happiness Studies 1, pp. 159–176.

    Google Scholar 

  • Diener, E., H. Smith and F. Fuijta: 1995, ‘The personality structure of affect’, Journal of Personality and Social Psychology 69, pp. 130–141.

    Google Scholar 

  • Diener, E., E. M. Suh, H. Smith and L. Shao: 1995, ‘National differences in reported subjective well-being: Why do they occur?’ Social Indicators Research 34, pp. 7–32.

    Google Scholar 

  • Doi, T.: 1973, The Anatomy of Dependence (J. Bester, Trans. ) (Kodansha International, Tokyo).

    Google Scholar 

  • Eid, M.: 2001, ‘Advanced statistical methods for the study of appraisal and emotional reaction’, in K. R. Scherer and A. Schorr (eds), Appraisal processes in emotion: Theory, methods, research (Oxford University Press, Oxford), pp. 319–349.

    Google Scholar 

  • Eid, M. and E. Diener: 2001, ‘Norms for experiencing emotions in different cultures: Inter-and within-nation differences’, Journal of Personality and Social Psychology 81, pp. 869–885.

    PubMed  Google Scholar 

  • Eid, M., R. Langeheine and E. Diener: (in press), ‘Comparing typological structures across cultures by multigroup latent class analysis: A primer. Journal of Cross-Cultural Psychology.

  • Ekman, P.: 1970, ‘Universal facial expressions of emotion’, California Mental Health Research Digest 8, pp. 151–158.

    Google Scholar 

  • Ekman, P.: 1972, ‘Universals and cultural differences in facial expressions of emotion’, in J. Cole (ed.), Nebraska Symposium of Motivation (University of Nebraska Press, Lincoln).

    Google Scholar 

  • Ekman, P.: 1993, ‘Facial expression and emotion’, American Psychologist 48, pp. 384–392.

    PubMed  Google Scholar 

  • Ekman, P. and K. G. Heider: 1988, ‘The universality of a contempt expression: A replication’, Motivation & Emotion 12, pp. 303–308.

    Google Scholar 

  • Eshun, S.: 1999, ‘Cultural variations in hopelessness, optimism, andsuicidal ideation: A study of Ghana and U. S. college samples’, Cross-Cultural Research: The Journal of Comparative Social Science, 33, pp. 227–238.

    Google Scholar 

  • Geertz, C.: 1984, ‘From the native’s point of view’: On the nature of anthropological understanding’, in R. A. Shweder and R. A. LeVine (eds), Culture theory: Essays on mind, self, andemotion (Cambridge University Press, Cambridge) pp. 123–136.

    Google Scholar 

  • Gelfand, M.: 1973, The Genuine Shona (Mambo Press, Zimbabwe, Gweru).

    Google Scholar 

  • Heuchert, J. W. P., W. D. Parker, H. Stumpf and C. P. H. Myburgh: 2000, The five-factor model of personality in South African college students. American Behavioral Scientist 44, pp. 112–125.

    Google Scholar 

  • Hofstede, G. H.: 1980, Culture’s Consequences, International Differences in Work-related Values (Sage Publications, Beverly Hills, CA).

  • Hui, C. H. and H. C. Triandis: 1986, ‘Individualism-collectivism’, Journal of Cross-Cultural Psychology 17, pp. 225–248.

    Google Scholar 

  • Kitayama, S., H. R. Markus and M. Kurokawa: 2000, ‘Culture, emotion, and well-being: Good feelings in Japan and the United States’, Cognition & Emotion 14, pp. 93–124.

    Google Scholar 

  • Kitayama, S., H. R. Markus and H. Matsumoto: 1998, ‘Culture, self, and emotion: A cultural perspective on “self-conscious” emotions’, in J. P. Tangney and K. w. Fischer (eds), Self-conscious emotions: The Psychology of shame, guilt, embarrassment, andpride (Guilford Press, New York), pp. 439–464.

    Google Scholar 

  • Kokot, S. J.: 1989, The primary school child’s language of emotions’, Educational Psychology 9, pp. 273–285.

    Google Scholar 

  • Langeheine, R., J. Pannekoek and F. van de Pol: 1996, ‘Bootstrapping goodness-of-fit measures in categorical data analysis’, Sociological Methods andResearch 24, pp. 492–516.

    Google Scholar 

  • Langeheine, R. and J. Rost: 1988, Latent Trait and Latent Class Models (Plenum, New York).

    Google Scholar 

  • Lee, A. Y., J. L. Aaker and W. L. Gardner: 2000, ‘The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus’, Journal of Personality and Social Psychology 78, pp. 1122–1134.

    PubMed  Google Scholar 

  • Leung, K. and M. H. Bond: 1989, ‘On the empirical identification of dimensions for cross-cultural comparisons’, Journal of Cross-Cultural Psychology 20, pp. 133–151.

    Google Scholar 

  • Levenson, R. W., P. Ekman, K. Heider and W. V. Friesen: 1992, ‘Emotion and autonomic nervous system activity in the Minangkabau of West Sumatra’, Journal of Personality and Social Psychology 62, pp. 972–988.

    PubMed  Google Scholar 

  • Levy, R. I.: 1984, ‘The emotions in comparative perspective’, in K. R. Scherer and P. Ekman (eds), Approaches to Emotion (Lawrence Erlbaum Associates, Hillsdale, NJ) pp. 397–412.

    Google Scholar 

  • Lutz, C. A.: 1988, Unnatural Emotions: Everyday Sentiments on aMicronesian Atoll and their Challenge to Western Theory (The University of Chicago Press, Chicago).

    Google Scholar 

  • Markus, H. and S. Kitayama: 1991, ‘Culture and the self: implications for cognition, emotion, andmotivation’, Psychological Review 98, pp. 224–253.

    Google Scholar 

  • Markus, H. R. and S. Kitayama: 1994, ‘The cultural construction of self andemotion: Implications for social behavior’, in S. Kitayama and H. R. Markus (eds), Emotion and culture: Empirical studies of mutual influence (American Psychological Association, Washington, D. C) pp. 89–130.

    Google Scholar 

  • Matsumoto, D.: 1993, ‘Ethnic differences in affect intensity, emotion judgements, display rule attitudes, andself-reported emotional expression in an American sample’, Motivation & Emotion 17, pp. 107–123.

    Google Scholar 

  • Matsumoto, D.: 1999, ‘Culture and self: An empirical assessment of Markus andKitayama’s theory of independent and interdependent self-construals’, Asian Journal of Social Psychology 2, pp. 289–310.

    Google Scholar 

  • Matsumoto, D., T. Kudoh, K. Scherer and H. Wallbott: 1988, ‘Antecedents of andreactions to emotions in the United States and Japan’, Journal of Cross-Cultural Psychology 19, pp. 267–286.

    Google Scholar 

  • Matsumoto, D. and C. Kupperbusch: 2001, ‘Idiocentric and allocentric differences in emotional expression, experience, andthe coherence between expression andexperience’, Asian Journal of Social Psychology 4, pp. 113–131.

    Google Scholar 

  • Mesquita, B. and N. H. Frijda: 1992, ‘Cultural variations in emotions: A review’, Psychological Bulletin 112, pp. 179–204.

    PubMed  Google Scholar 

  • Mesquita, B. and M. Karasawa: 2002, ‘Different emotional lives’, Cognition & Emotion 16, pp. 127–141.

    Google Scholar 

  • Mokgatlhe, B. and J. B. Shoeman: 1998, ‘Predictors of satisfaction with life: The role of racial identity, collective self-esteem and gender-role attitudes’, South African Journal of Psychology 28, pp. 28–35.

    Google Scholar 

  • Mpofu, E: 1999, ‘Modernity and subjective well-being in Zimbabwean college students’, South African Journal of Psychology 29, pp. 191–200.

    Google Scholar 

  • Naidoo, J. C., A. Olowu, A. Gilbert and C. Akotia: 1999, ‘Challenging Euro-American-centered psychology: The voices of African psychologists’, in W. J. Lonner, D. L. Dinnel, D. K. Forgays and S. A. Hayes (eds), Merging Past, Present, andFuture in Cross-cultural Psychology, (Swets & Zeitlinger, B. V., Lisse, The Netherlands), (pp. 124–134).

    Google Scholar 

  • Oishi, S., E. Diener, R. Lucas and E. Suh: 1999, ‘Cross-cultural variations in predictors of life satisfaction: Perspectives from needs and values’, Personality and Social Psychology Bulletin 25, pp. 980–990.

    Google Scholar 

  • Oyserman, D., H. M. Coon and M. Kemmelmeier: 2002, ‘Rethinking individualism andcollectivism: Evaluation of theoretical assumptions and meta analyses’, Psychological Bulletin 128, pp. 3–72.

    PubMed  Google Scholar 

  • Rosaldo, M. Z.: 1984, ‘Toward and anthropology of self and feeling’, in R. A. Shweder and R. A. LeVine (eds), Culture Theory: Essays on Mind, self and Emotion. (Cambridge University Press, Cambridge), pp. 137–157.

    Google Scholar 

  • Rozin, P.: 1999, ‘Preadaptation and the puzzles and properties of pleasure’, in:D. Kahneman, E. Diener and N. Schwarz (eds), Well-being: The Foundations of Hedonic Psychology. (Russell Sage Foundation, New York), pp. 109–133

  • Scherer, K. R., A. B. Summerfield and H. G. Wallbott: 1983, ‘Cross-national research on antecedents and components of emotion: A progress report’, Social Science Information 22, pp. 355–385.

    Google Scholar 

  • Schimmack, U., P. Radhakrishnan, S. Oishi, V. Dzokoto and S. Ahadi: 2002, ‘Culture, personality, andsubjective well-being: Integrating process models of life satisfaction’, Journal of Personality and Social Psychology 82, pp. 582–593.

    PubMed  Google Scholar 

  • Scollon, C., E. Diener, S. Oishi and R. Biswas-Diener: 2002, ‘Culture, selfconcept, andmemory for emotions’, in preparation.

  • Shweder, R. A.: 1994, You’re not sick, you’re just in love: emotion as an interpretive system. in P. Ekman and R. J. Davidson (eds), The Nature of Emotion: Fundamental questions. (Oxford University Press, New York).

    Google Scholar 

  • Shweder, R. A. and R. A. LeVine (eds): 1984, ‘Culture theory: Essays on mind, self and emotion. (Cambridge University Press, Cambridge).

    Google Scholar 

  • Singelis, T. M., H. C. Triandis, D. P. S. Bhawuk and M. J. Gelfand: 1995, ‘Horizontal and vertical dimensions of individualism and collectivism: A theoretical and measurement refinement’, Cross-Cultural Research, 29, 240–275.

    Google Scholar 

  • Solomon, R. C.: 1984, ‘Getting angry: The Jamesian theory of emotion in anthropology’, in R. A. Shweder and R. A. LeVine (eds), Culture Theory (Cambridge University Press, New York), pp. 238–254.

  • Suh, E., E. Diener, S. Oishi and H. C. Triandis: 1998, ‘The shifting basis of life satisfaction judgements across cultures: Emotions versus norms’, Journal of Personality and Social Psychology 74, pp. 482–493.

    Google Scholar 

  • Triandis, H. C.: 1994, Culture and Social Behavior. (McGraw-Hill, New York).

    Google Scholar 

  • Triandis, H. C.: 1995, Individualism and collectivism. (Westview Press, Boulder, CO).

    Google Scholar 

  • Triandis, H. C. and Gelfand, M. J.: 1998, ‘Converging measurement of horizontal andvertical individualism and collectivism’, Journal of Personality andSocial Psychology 74, pp. 118–128.

    Google Scholar 

  • Triandis, H. C., K. Leung, M. J. Villareal and F. L. Clack: 1985, ‘Allocentric versus idiocentric tendencies: Convergent and discriminant validation’, Journal of Research in Personality 19, pp. 395–415.

    Google Scholar 

  • Triandis, H. C., G. Marin, J. Lisansky and H. Betancourt: 1984, ‘Simpatia as a cultural script of Hispanics’, Journal of Personality and Social Psychology 47, pp. 1363–1375.

    Google Scholar 

  • Triandis, H. C., H. C. McCusker and C. H. Hui: 1990, ‘Multimethod probes of individualism and collectivism’, Journal of Personality and Social Psychology 59, pp. 1006–10200.

    Google Scholar 

  • van de Vijver, F. and K. Leung: 1997, Methods and data analysis for crosscultural research. (Sage, Thousand Oaks, CA).

    Google Scholar 

  • Von Davier, M.: 1997, ‘Bootstrapping goodness-of-fit statistics for sparse categorical data. Results of a Monte Carlo study.’ Methods of Psychological Research – Online (http://www. mpr-online. de). Vol. 2, No. 2.

  • van de Pol, F., R. Langeheine and W. de Jong: 1996, ‘PANMARK3, Panel Analysis Using Markov Chains – A Latent Class Analysis Program. (Netherlands Central Bureau of Statistics, Voorburg, The Netherlands).

    Google Scholar 

  • Wallbott, H. G. and K. R. Scherer: 1995, ‘Cultural determinants in experiencing shame and guilt’, in J. P. Tangney and K. W. Fisher (eds), Self-conscious emotions: The psychology of shame, guilt, embarrassment, andpride. (Guilford Press, New York), pp. 468–487.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Kim-prieto, C., Eid, M. Norms for Experiencing Emotions. Journal of Happiness Studies 5, 241–268 (2004). https://doi.org/10.1007/s10531-004-8787-2

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10531-004-8787-2

Navigation