Abstract
Several studies have demonstrated that men and women exhibit different romantic preferences, which align with the patterns predicted by sexual strategies theory. It is also assumed that the mate’s value is a central factor in determining an individual’s sexual strategy. Thus, the current study was developed to investigate whether intra-sex variation exists in the ideal romantic preferences of both genders and whether these preferences are associated with self-perception. To investigate these questions, cluster analyses were performed on the descriptions of ideal mates for short- and long-term relationships given by 366 Brazilian undergraduates (145 men and 221 women). Subsequently, comparisons were made between the lists of self-perceived attributes related to reproduction generated by the resulting groups. The results suggest that males and females use different mating tactics for short-term mating and that males use different tactics for long-term mating. Among men, the mating tactics observed seem to be related to male mate value and their tactics changed when they described ideal short- and long-term partners. Women’s results showed different preference patterns in short-term assessments but minor differences were observed between them in terms of female mate value. For long-term relationships, female patterns were less distinct, indicating a single preference pattern. These findings indicate that a number of different tactics may be clustered together in investigations that address ideal preferences, and that studies of mate preferences must consider individual self-perceptions.
Similar content being viewed by others
References
Buss, D. M., & Schmitt, D. P. (1993). Sexual strategies theory: An evolutionary perspective on human mating. Psychological Review, 100, 204–232. doi:10.1037/0033-295X.100.2.204.
Buss, D. M., & Shackelford, T. K. (2008). Attractive women want it all: Good genes, economic investment, parenting proclivities, and emotional commitment. Evolutionary Psychology, 6, 134–146.
Castro, F. N., Hattori, W. T., & Lopes, F. A. (2012). Relationship maintenance or preference satisfaction? Male and female strategies in romantic partner choice. Journal of Social, Evolutionary & Cultural Psychology, 6, 217–226. doi:10.1037/h0099213.
Castro, F. N., & Lopes, F. A. (2011). Romantic preferences in Brazilian undergraduate students: From the short term to the long term. Journal of Sex Research, 48, 479–485. doi:10.1080/00224499.2010.506680.
Clutton-Brock, T. H. (1989). Mammalian mating systems. Proceedings of the Royal Society of London B, 236, 339–372. doi:10.1098/rspb.1989.0027.
Clutton-Brock, T. H., & Vincent, A. C. J. (1991). Sexual selection and the potential reproductive rates of males and females. Nature, 351, 58–60. doi:10.1038/351058a0.
Dunn, M. J., & Searle, R. (2010). Effect of manipulated prestige-car ownership on both sex attractiveness ratings. British Journal of Psychology, 101, 69–80. doi:10.1348/000712609x417319.
Fielder, R. L., & Carey, M. P. (2010). Predictors and consequences of sexual “hookups” among college students: A short-term prospective study. Archives of Sexual Behavior, 39, 1105–1119. doi:10.1007/s10508-008-9448-4.
Fletcher, G. J. O., & Simpson, J. A. (2000). Ideal standards in close relationships: Their structure and functions. Current Directions in Psychological Science, 9, 102–105. doi:10.1111/1467-8721.00070.
Fletcher, G. J. O., Simpson, J. A., & Boyes, A. D. (2006). Accuracy and bias in romantic relationships: An evolutionary and social psychological analysis. In M. Schaller, J. A. Simpson, & D. T. Kenrick (Eds.), Evolution and social psychology (pp. 189–209). Madison, CT: Psychosocial Press.
Fletcher, G. J. O., Tither, J. M., O’Loughlin, C., Friesen, M., & Overall, N. (2004). Warm and homely or cold and beautiful? Sex differences in trading off traits in mate selection. Personality and Social Psychology Bulletin, 30, 659–672. doi:10.1177/0146167203262847.
Gangestad, S. W., & Simpson, J. A. (2000). The evolution of human mating: Trade-offs and strategic pluralism. Behavioral and Brain Sciences, 23, 573–644. doi:10.1017/S0140525X0000337X.
Garcia, J. R., & Reiber, C. (2008). Hook-up behavior: A biopsychosocial perspective. Journal of Social, Evolutionary, and Cultural Psychology, 2, 192–208.
Geary, D. C., Vigil, J., & Byrd-Craven, J. (2004). Evolution of human mate choice. Journal of Sex Research, 41, 27–42. doi:10.1080/00224490409552211.
Goodwin, R., Marshall, T., Fülöp, M., Adonu, J., Spiewak, S., Neto, F., & Plaza, S. H. (2012). Mate value and self-esteem: Evidence from eight cultural groups. PLoS ONE, 7(4), e36106. doi:10.1371/journal.pone.0036106.
Jankowiak, W. R., Hill, E. M., & Donovan, J. M. (1992). The effects of sex and sexual orientation on attractiveness judgments: An evolutionary interpretation. Ethology and Sociobiology, 13, 73–85. doi:10.1016/0162-3095(92)90019-Z.
Kenrick, D. T., Groth, G. E., Trost, M. R., & Sadalla, E. K. (1993). Integrating evolutionary and social exchange perspectives on relationships: Effects of gender, self-appraisal, and involvement level on mate selection criteria. Journal of Personality and Social Psychology, 64, 951–969. doi:10.1037/0022-3514.64.6.951.
Kenrick, D. T., Sadalla, E. K., Groth, G., & Trost, M. R. (1990). Evolution, traits, and the stages of human courtship: Qualifying the parental investment model. Journal of Personality, 58, 97–116. doi:10.1111/j.1467-6494.1990.tb00909.x.
Kniffin, K. M., & Wilson, D. S. (2004). The effect of nonphysical traits on the perception of physical attractiveness: Three naturalistic studies. Evolution and Human Behavior, 25, 88–101. doi:10.1016/S1090-5138(04)00006-6.
Landolt, M. A., Lalumière, M. L., & Quinsey, V. L. (1995). Sex differences in intra-sex variations in human mating tactics: An evolutionary approach. Ethology and Sociobiology, 16, 3–23. doi:10.1016/0162-3095(94)00012-V.
Li, N. P., & Kenrick, D. T. (2006). Sex similarities and differences in preferences for short-term mates: What, whether, and why. Journal of Personality and Social Psychology, 90, 468–489. doi:10.1037/0022-3514.90.3.468.
Marlowe, F. W. (2004). Mate preferences among Hadza hunter-gatherers. Human Nature, 15, 365–373. doi:10.1007/s12110-004-1014-8.
Nedelec, J. L., & Beaver, K. M. (2014). Physical attractiveness as a phenotypic marker of health: An assessment using a nationally representative sample of American adults. Evolution and Human Behavior, 35, 456–463. doi:10.1016/j.evolhumbehav.2014.06.004.
Noë, R., & Hammerstein, P. (1995). Biological markets. Trends in Ecology & Evolution, 10, 336–339. doi:10.1016/S0169-5347(00)89123-5.
Owen, J., & Fincham, F. D. (2011). Young adults’ emotional reactions after hooking up encounters. Archives of Sexual Behavior, 40, 321–330. doi:10.1007/s10508-010-9652-x.
Pawlowski, B. (2000). The biological meaning of preferences on the human mate market. Anthropological Review, 63, 39–72.
Pawlowski, B., & Koziel, S. (2002). The impact of traits offered in personal advertisements on response rates. Evolution and Human Behavior, 23, 139–149. doi:10.1016/S1090-5138(01)00092-7.
Penke, L., & Denissen, J. J. A. (2008). Sex differences and lifestyle-dependent shifts in the attunement of self-esteem to self-perceived mate value: Hints to an adaptive mechanism? Journal of Research in Personality, 42, 1123–1129. doi:10.1016/j.jrp.2008.02.003.
Perilloux, C., Cloud, J. M., & Buss, D. M. (2013). Women’s physical attractiveness and short-term mating strategies. Personality and Individual Differences, 54, 490–495. doi:10.1016/j.paid.2012.10.028.
Pillsworth, E. G. (2008). Mate preferences among the Shuar of Ecuador: Trait rankings and peer evaluations. Evolution and Human Behavior, 29, 256–267. doi:10.1016/j.evolhumbehav.2008.01.005.
Regan, P. C. (1998). What if you can’t get what you want? Willingness to compromise ideal mate selection standards as a function of sex, mate value, and relationship context. Personality and Social Psychology Bulletin, 24, 1294–1303. doi:10.1177/01461672982412004.
Sprecher, S., & Regan, P. C. (2002). Liking some things (in some people) more than others: Partner preferences in romantic relationships and friendships. Journal of Social and Personal Relationships, 19, 463–481. doi:10.1177/0265407502019004048.
Stewart, S., Stinnett, H., & Rosenfeld, L. B. (2000). Sex differences in desired characteristics of short-term and long-term relationship partners. Journal of Social and Personal Relationships, 17, 843–853. doi:10.1177/0265407500176008.
Surbey, M. K., & Brice, G. R. (2007). Enhancement of self-perceived mate value precedes a shift in men’s preferred mating strategy. Acta Psychologica Sinica, 39, 513–522.
Todd, P. M., Penke, L., Fasolo, B., & Lenton, A. P. (2007). Different cognitive processes underlie human mate choices and mate preferences. Proceedings of the National Academy of Sciences USA, 104, 15011–15016. doi:10.1073/pnas.0705290104.
Townsend, J. M. (1995). Sex without emotional involvement: An evolutionary interpretation of sex differences. Archives of Sexual Behavior, 24, 173–206. doi:10.1007/bf01541580.
Townsend, J. M., Kline, J., & Wasserman, T. H. (1995). Low-investment copulation: Sex differences in motivations and emotional reactions. Ethology and Sociobiology, 16, 25–51. doi:10.1016/0162-3095(94)00027-5.
Townsend, J. M., & Levy, G. D. (1990). Effects of potential partners’ costume and physical attractiveness on sexuality and partner selection. Journal of Psychology, 124, 371–389.
Townsend, J. M., & Wasserman, T. (1998). Sexual attractiveness: Sex differences in assessment and criteria. Evolution and Human Behavior, 19, 171–191. doi:10.1016/S1090-5138(98)00008-7.
Townsend, J. M., & Wasserman, T. H. (2011). Sexual hookups among college students: Sex differences in emotional reactions. Archives of Sexual Behavior, 40, 1173–1181. doi:10.1007/s10508-011-9841-2.
Trivers, R. L. (1972). Parental investment and sexual selection. In B. Campbell (Ed.), Sexual selection and the descent of Man, 1871–1971 (pp. 136–179). Chicago, MI: Aldine.
Zeigler-Hill, V., Campe, J. W., & Myers, E. M. (2009). How low will men with high self-esteem go? Self-esteem as a moderator of sex differences in minimum relationship standards. Sex Roles, 61, 491–500. doi:10.1007/s11199-009-9641-5.
Acknowledgments
We thank all the anonymous volunteers who contributed to this study and to all the individuals who allowed its execution, especially R. S. Tokumaru and M. E. Yamamoto. We would also like to thank the reviewers for their comments. This study was financed by the National Council of Technological and Scientific Development through the Millennium Institute for Evolutionary Psychology (Process No. 001795/2005-8) and a study scholarship (Process No. 133669/2007-6).
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Castro, F.N., Hattori, W.T. & de Araújo Lopes, F. Intra-sex Variation in Human Mating Strategies: Different People, Different Tactics. Arch Sex Behav 44, 1729–1736 (2015). https://doi.org/10.1007/s10508-015-0533-1
Received:
Revised:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10508-015-0533-1