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Table 2 Customers’ (n = 14) ratings on four fixed characteristics, rated on a seven-point Likert scale

From: Gaining market insights for aquaponically produced vegetables in Kenya

Factor Mean ± SD
Naturalness 6.3 ± 1.1
Healthiness 6.5 ± 1.0
Freshness 6.5 ± 1.0
Free of contamination 6.4 ± 1.0