Asia Pacific Journal of Management

, Volume 33, Issue 2, pp 533–549 | Cite as

Business model innovation: The effects of exploratory orientation, opportunity recognition, and entrepreneurial bricolage in an emerging economy

  • Hai Guo
  • Zhongfeng SuEmail author
  • David Ahlstrom


Business model innovation takes shape through a process of experimentation. This study holds that exploratory orientation is a key initiating factor of the experimentation process, and opportunity recognition and entrepreneurial bricolage both are actions constituting this process and thereby serve as conduits between exploratory orientation and business model innovation. Based on a survey data of Chinese firms, this study finds the positive relationship between exploratory orientation and business model innovation is mediated by opportunity recognition and entrepreneurial bricolage. The findings not only enrich the discipline’s knowledge on the antecedents of business model innovation but also extend the implications of exploratory orientation, opportunity recognition, and entrepreneurial bricolage to business model innovation.


Exploratory orientation Opportunity recognition Entrepreneurial bricolage Business model innovation China 



This study is supported by the National Natural Science Foundation of China (71202107, 71472087, and 71472185). The authors would also like to thank Marc Ahlstrom of Rowan College at Burlington County for his editorial assistance.


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Copyright information

© Springer Science+Business Media New York 2015

Authors and Affiliations

  1. 1.School of BusinessRenmin University of ChinaBeijingChina
  2. 2.Nanjing University Business SchoolNanjingChina
  3. 3.Department of Management CUHK Business SchoolThe Chinese University of Hong KongShatinHong Kong

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