Abstract
This brief report describes methodology and results of a novel, efficient, and low-cost recruitment tool to engage high-risk MSM in online research. We developed an incentivization protocol using iTunes song-gifting to encourage participation of high-risk MSM in an Internet-based survey of HIV status, childhood sexual abuse, and adult behavior and functioning. Our recruitment methodology yielded 489 participants in 4.5 months at a total incentive cost of $1.43USD per participant. The sample comprised a critically high-risk group of MSM, including 71.0 % who reported recent condomless anal intercourse. We offer a “how-to” guide to aid future investigators in using iTunes song-gifting incentives.
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Acknowledgments
This work was supported by the University of Illinois at Chicago Chancellor’s Committee on the Status of Lesbian, Gay, Bisexual, and Transgender Issues.
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Holland, C.M., Ritchie, N.D. & Du Bois, S.N. iTunes Song-Gifting is a Low-Cost, Efficient Recruitment Tool to Engage High-Risk MSM in Internet Research. AIDS Behav 19, 1914–1918 (2015). https://doi.org/10.1007/s10461-015-1130-y
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DOI: https://doi.org/10.1007/s10461-015-1130-y