Abstract
Informal, interpersonal communication within a community about HIV and AIDS, or lack of such communication, may influence community members’ uptake of voluntary counseling and testing. Drawing from Noelle-Neumann’s spiral of silence theory, this study examined the association between communication about HIV/AIDS and prior HIV testing in communities in Tanzania, Zimbabwe, South Africa, and Thailand. Participants (N = 14,818) in 48 communities across five sites throughout the four countries completed a behavioral survey assessing communication, prior voluntary counseling and testing (VCT) uptake, social norms, stigma, and sexual risk. Site-specific logistic regression models demonstrated that frequent conversations about HIV were significantly associated with prior HIV testing at every site. Odds ratios for each site ranged from 1.885 to 3.085, indicating a roughly doubled or tripled chance of past VCT uptake. Results indicate that verbal communication may be an important mechanism for increasing health behaviors and inclusion in future interventions should be considered.
Similar content being viewed by others
References
Rogers EM, Kincaid DL. Communication networks: toward a new paradigm for research. New York: The Free Press; 1981.
Hutchinson PL, Mahlalela X, Yukich J. Mass media, stigma, and disclosure of HIV test results: multilevel analysis in the eastern cape, South Africa. AIDS Educ Prev. 2007;19(6):489–510.
Stoneburner RL, Low-Beer D. Population-level HIV declines and behavioral risk avoidance in Uganda. Science. 2004;304(5671):714–8.
Voluntary HIV-1 Counseling, Testing Efficacy Study Group. Efficacy of voluntary HIV-1 counselling and testing in individuals and couples in Kenya, Tanzania, and Trinidad: a randomised trial. Lancet. 2000;356(9224):103–12.
Weinhardt LS, Carey MP, Johnson BT, Bickham NL. Effects of HIV counseling and testing on sexual risk behavior: a meta-analytic review of published research, 1985–1997. Am J Public Health. 1999;89(9):1397–405.
Morin SF, Khumalo-Sakutukwa G, Charlebois ED, et al. Removing barriers to knowing HIV status, same-day mobile HIV testing in Zimbabwe. J Acquir Immune Defic Syndr. 2006;41(2):218–24.
Chesney MA, Smith AW. Critical delays in HIV testing and care: the potential role of stigma. Am Behav Sci. 1999;42(7):1162–74.
Fortenberry JD, McFarlane M, Bleakley A, et al. Relationships of stigma and shame to gonorrhea and HIV screening. Am J Public Health. 2002;92(3):378–81.
Ogden J, Nyblade L. Common at its core: HIV and AIDS-related stigma across contexts. Washington, DC: International Center for Research on Women; 2005.
Noelle-Neuman E. The spiral of silence: a theory of public opinion. J Commun. 1974;24(2):43–51.
Noelle-Neuman E. Turbulences in the climate of opinion: methodological applications of the spiral of silence theory. Public Opin Q. 1977;41:143–58.
Genberg BL, Kulich M, Kawichai S, et al. HIV risk behaviors in sub-Saharan Africa and Northern Thailand: baseline behavioral data from Project ACCEPT. J Acquir Immune Defic Syndr. 2008;49(3):309–19.
Genberg BL, Hlavka Z, Konda K, et al. A comparison of HIV/AIDS-related stigma in four countries: negative attitudes and perceived acts of discrimination towards people living with HIV/AIDS. Soc Sci Med. 2009;68(12):2279–87.
Bozette SA. Routine screening for HIV infection—timely and cost-effective. N Engl J Med. 2005;352(6):620–1.
Branson BM, Handsfield HH, Lampe MA, et al. Revised recommendations for HIV testing of adults, adolescents, and pregnant women in health-care settings. MMWR Recomm Rep. 2006;55(RR-14):1–17.
Kawichai S, Celentano DD, Chariyalertsak S, et al. Community-based voluntary counseling and testing services in rural communities of Chiang Mai province, Northern Thailand. AIDS Behav. 2007;11(5):770–7.
Matovu JK, Gray RH, Makumbi F, et al. Voluntary HIV counseling and testing acceptance, sexual risk behavior and HIV incidence in Rakai, Uganda. AIDS. 2005;19(5):503–11.
UNAIDS. Zimbabwe. 2007. http://www.unaids.org/en/Country/Responses/Countries/zimbabwe.asp. Accessed 16 May 2007.
Xu F, Kilmarx PH, Supawitkul S, et al. HIV-1 seroprevalence, risk factors, and preventive behaviors among women in northern Thailand. J Acquir Immune Defic Syndr. 2000;25(4):353–9.
Gage AJ, Ali D. Factors associated with self-reported HIV testing among men in Uganda. AIDS Care. 2005;17(2):153–65.
Manopaiboon C, Kilmarx PH, Supawitkul S, et al. HIV communication between husbands and wives: effects on husband HIV testing in northern Thailand. Southeast Asian J Trop Med Public Health. 2007;38(2):313–24.
Sivaram S, Johnson S, Bentley ME, et al. Sexual health promotion in Chennai, India: key role of communication among social networks. Health Promot Int. 2005;20(4):327–33.
Chaterjee N. AIDS-related information exposure in the mass media and discussion within social networks among married women in Bombay, India. AIDS Care. 1999;11(4):443–6.
Smith LS, Lucas KJ, Latkin C. Rumor and gossip: social discourse on HIV and AIDS. Anthropol Med. 1999;6:121–31.
Apinundecha C, Laohasiriwong W, Cameron MP, Lim S. A community participation intervention to reduce HIV/AIDS stigma, Nakhon Ratchasima province, northeast Thailand. AIDS Care. 2007;19(9):1157–65.
Lin W, Pfau M. Can inoculation work against the spiral of silence? A study of public opinion on the future of Taiwan. Int J Public Opin Res. 2007;19:155–72.
Acknowledgments
NIMH Project Accept is funded as a National Institute of Mental Health (NIMH) Cooperative Agreement (grants 5U01MH066687, 5U01MH066688, 5U01MH066701, and 5U01MH066702) involving the NIMH and several US and international institutions. The HIV Prevention Trials Network (HPTN) is also providing support to the project (HPTN 043)); support has also been provided by the Office of AIDS Research of the National Institutes of Health. E.S.H. conceptualized the paper, contributed to the analysis, and drafted the paper. D.H. performed the statistical analysis. S.C. was principal site investigator in Chiang Mai, Thailand and oversaw the data collection at that site. A.C. was principal site investigator in Harare, Zimbabwe, and oversaw the data collection at that site. G.G. was principal site investigator in Soweto, South Africa, and oversaw the data collection at that site. J.M. was the principal site investigator in Dar Es Salaam, Tanzania, and oversaw the data collection at that site. L.R. was the principal site investigator in Vulindlela, South Africa, and oversaw the data collection at that site. M.K. provided major support for the statistical analysis T.J.C. was the principal investigator of the overall project and oversaw the study team. All authors reviewed the manuscript. We would like to thank the many Project ACCEPT staff, both in-country and in the US, who have made this work possible.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Hendriksen, E.S., Hlubinka, D., Chariyalertsak, S. et al. Keep Talking About It: HIV/AIDS-Related Communication and Prior HIV Testing in Tanzania, Zimbabwe, South Africa, and Thailand. AIDS Behav 13, 1213–1221 (2009). https://doi.org/10.1007/s10461-009-9608-0
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10461-009-9608-0