Delivering too much, too little or off target—possible consequences of differences in perceptions on agricultural advisory services

Table 6 Discrepancies and similarities in advisors’ and farmers’ perceptions^a on future demand for advisory services relating to different levels of the business; graphs illustrate the distribution of responses, advisors with a black line and farmers with a grey line

Level	Group	N	Mean	SD	t ratio	p-value
Production	Advisor	228	4.6	1.3	0.7	0.461
Production	Farmer	542	4.5	1.5	0.7	0.461
Company management	Advisor	228	5.9	1.2	16.8	< 0.001
Company management	Farmer	524	4.2	1.5	16.8	< 0.001
Strategy	Advisor	228	5.9	1.8	16.2	< 0.001
Strategy	Farmer	526	4.3	1.5	16.2	< 0.001

^aAdvisors and farmers were asked if they thought demand for advisory services directed at the production, company management and strategy would decrease (1), increase (7) or remain the same (4) in 10 years’ time