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Table 6 Discrepancies and similarities in advisors’ and farmers’ perceptionsa on future demand for advisory services relating to different levels of the business; graphs illustrate the distribution of responses, advisors with a black line and farmers with a grey line

From: Delivering too much, too little or off target—possible consequences of differences in perceptions on agricultural advisory services

Level Group N Mean SD t ratio p-value
Production Advisor 228 4.6 1.3 0.7 0.461
Farmer 542 4.5 1.5
Company management Advisor 228 5.9 1.2 16.8  < 0.001
Farmer 524 4.2 1.5
Strategy Advisor 228 5.9 1.8 16.2  < 0.001
Farmer 526 4.3 1.5
  1. aAdvisors and farmers were asked if they thought demand for advisory services directed at the production, company management and strategy would decrease (1), increase (7) or remain the same (4) in 10 years’ time