|
Data collection period (n = 942)
|
|
Fall 2016
|
41.4%
|
|
Spring 2017
|
58.6%
|
|
Gender (n = 942)
|
|
Female
|
52.7%
|
|
Male
|
47.3%
|
|
Age (continuous) (n = 942)
|
54.9
|
|
Standard deviation
|
16.6
|
|
Education (n = 942)
|
|
Less than a bachelor’s degree
|
49.2%
|
|
Bachelor’s degree or more
|
50.8%
|
|
Income (n = 942)
|
|
Income less than $50,000
|
44.7%
|
|
Income greater than $50,000
|
55.3%
|
|
Hispanic/Latino (n = 923)
|
|
Not Hispanic/Latino
|
98.2%
|
|
Hispanic/Latino
|
1.8%
|
|
Race (n = 903)
|
|
White
|
96.9%
|
|
American Indian or Eskimo
|
1.3%
|
|
Black or African American
|
1.0%
|
|
Asian or Pacific Islander
|
0.8%
|
|
Some other race
|
0.0%
|
|
In a family with children (n = 942)
|
|
In a family with children
|
28.7%
|
|
Not in a family with children
|
71.3%
|
|
Support of GMOs in food supply (n = 916)
|
|
Strongly support
|
6.1%
|
|
Somewhat support
|
15.7%
|
|
Have no opinion
|
21.4%
|
|
Somewhat oppose
|
24.0%
|
|
Strongly oppose
|
32.8%
|
|
Identify GM (n = 942)
|
|
Identify GM as “Transfer of genes that would not occur in nature”
|
55.5%
|
|
Identify GM as “Transfer of genes that would/might occur in nature”
|
44.5%
|
|
Search attributes (n = 942)
|
|
Active search
|
22.9%
|
|
Passive search
|
47.2%
|
|
Consults product info on front of package
|
52.3%
|
|
Consults ingredient list
|
79.7%
|
|
Consults nutrition information
|
80.8%
|
|
Notices organic food label
|
59.3%
|
|
Notices “natural” food label
|
51.0%
|