Agriculture and Human Values

, Volume 31, Issue 4, pp 549–562 | Cite as

Wisconsin’s “Happy Cows”? Articulating heritage and territory as new dimensions of locality

  • Sarah Bowen
  • Kathryn De Master


In this article, we suggest that attending to the roles of heritage and territory could help reshape local food systems in the US: first, by incorporating more producer voices and visions into the conversation; and second, by considering more deeply the characteristics of the places where food is produced. Using the Wisconsin artisanal cheese network as a case study, we have traced how artisanal producers frame their collective heritage and links to their territory. They describe a heritage that includes a cultivation of embedded, “situated” agricultural knowledge(s) and a commitment to specific quality practices as well as a connection to terroir—the specific ecologies and social contexts of their farm or region. We argue that their articulation of this heritage and terroir is both an emergent, ongoing process of adapting to changing market, cultural, and geographic conditions and an effort to recover valued traditions and practices and (re)connect to specific places.


Heritage Territory Terroir Alternative food systems Artisanal Cheese United States 



This project was supported by Agriculture and Food Research Initiative Competitive Grant No. 2011-67024-30095 from the USDA National Institute of Food and Agriculture. We note that both authors contributed equally.


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Copyright information

© Springer Science+Business Media Dordrecht 2014

Authors and Affiliations

  1. 1.Department of Sociology and AnthropologyNorth Carolina State UniversityRaleighUSA
  2. 2.Department of Environmental Science, Policy, and ManagementUniversity of California-BerkeleyBerkeleyUSA

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