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A case for consumer-driven extension programming: agroforestry adoption potential in Pennsylvania

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Abstract

In an effort to assess agroforestry adoption potential among a diverse Pennsylvania landowner population, a mail survey instrument was sent to 250 members of the Pennsylvania Association of Sustainable Agriculture (PASA) and 250 members of Woodland Owner Associations (WOA). Current management objectives and production strategies, agroforestry awareness, agroforestry interest, and perceptions regarding the benefits and obstacles to agroforestry adoption were gauged. Market segmentation was performed with a two-step cluster analysis to produce four agroforestry adoption potential models: Timber-Related Practices, Livestock-Related Practices, Specialty Crop-Related Practices, and Non-Adopters. The analyses showed that agroforestry practices could indeed satisfy specific land management objectives within diverse populations. The key to outreach success and adoption will be to engage these landowner groups according to their unique interests and values, and to demonstrate the potential agroforestry has to enhance existing objectives.

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Authors and Affiliations

  1. College of Forestry Extension Service, Oregon State University, 1849 NW 9th ST, Corvallis, OR, 97330, USA

    N. Strong

  2. School of Forest Resources, The Pennsylvania State University, University Park, PA, USA

    M. G. Jacobson

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  1. N. Strong
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  2. M. G. Jacobson
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Correspondence to N. Strong.

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Strong, N., Jacobson, M.G. A case for consumer-driven extension programming: agroforestry adoption potential in Pennsylvania. Agroforest Syst 68, 43–52 (2006). https://doi.org/10.1007/s10457-006-0002-x

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  • DOI: https://doi.org/10.1007/s10457-006-0002-x

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