A comparative study on corporate sponsorships in Asia and Europe

Abstract

This article gives a brief introduction to the Corporate Social Responsibility (CSR) movement in Asia and Europe with special reference to the range of sponsoring activities offered by the multinationals in both regions. 46 firms¹ were chosen from two Asian countries and five European countries respectively. Their sponsorship activities were compared by category, funding format as well as publicity. All of the sampled companies showed their social commitment by sponsoring a wide range of community, national and international projects. Environment is the key subject here, while differences of sponsoring category do exist between Asian and European firms. Research Method – Review of corporate website, brochures, annual reports to assess their sponsoring events, organisations and other programmes.