Behavioural economics can be a powerful tool in achieving consumer policy goals, by nudging people to make healthy, sustainable and cost-conscious choices. It can also, however, be used against consumers’ interests by misleading and deceiving them by exploiting their biases.
This is a preview of subscription content, access via your institution.
Buy single article
Instant access to the full article PDF.
Tax calculation will be finalised during checkout.
Monique Goyens, European Consumer Organisation (BEUC), Brussels, Belgium.
About this article
Cite this article
Goyens, M. Using Behavioural Economics For Rather than Against Consumers – A Practitioner’s Perspective. Intereconomics 53, 12–17 (2018). https://doi.org/10.1007/s10272-018-0712-0