Using Behavioural Economics For Rather than Against Consumers – A Practitioner’s Perspective

Abstract

Behavioural economics can be a powerful tool in achieving consumer policy goals, by nudging people to make healthy, sustainable and cost-conscious choices. It can also, however, be used against consumers’ interests by misleading and deceiving them by exploiting their biases.

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Correspondence to Monique Goyens.

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Monique Goyens, European Consumer Organisation (BEUC), Brussels, Belgium.

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Goyens, M. Using Behavioural Economics For Rather than Against Consumers – A Practitioner’s Perspective. Intereconomics 53, 12–17 (2018). https://doi.org/10.1007/s10272-018-0712-0

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