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, Volume 11, Issue 3, pp 295–309 | Cite as

Kawaii/Cute interactive media

  • Adrian David CheokEmail author
  • Owen Noel Newton Fernando
Long paper

Abstract

Cuteness in interactive systems is a relatively new development yet has its roots in the aesthetics of many historical and cultural elements. Symbols of cuteness abound in nature as in the creatures of neotenous proportions: drawing in the care and concern of the parent and the care from a protector. We provide an in-depth look at the role of cuteness in interactive systems beginning with a history. We particularly focus on the Japanese culture of Kawaii, which has made large impact around the world, especially in entertainment, fashion, and animation. We then take the approach of defining cuteness in contemporary popular perception. User studies are presented offering an in-depth understanding of key perceptual elements, which are identified as cute. This knowledge provides for the possibility to create a cute filter that can transform inputs and automatically create more cute outputs. This paper also provides an insight into the next generation of interactive systems that bring happiness and comfort to users of all ages and cultures through the soft power of cute.

Keywords

Kawaii computing Cultural computing Interactive systems 

Notes

Acknowledgments

This extends full credit [Springer and the Art and Technology of Entertainment Computing and Communication, 2010, pages 223-254, Kawaii/Cute Interactive Media, Cheok, A. D., figures. (9.1, 9.2, 9.3, 9.4, 9.5, 9.6, 9.7, 9.8, 9.9, 9.10, 9.11, 9.12), A. D. Cheok (Ed.) Art and Technology of Entertainment Computing and Communication©, Springer-Verlag London Limited 2010] to the publication in which the material was originally published, by adding; with kind permission from Springer Science+Business Media B.V. This paper was made possible by the invaluable contributions from past lab members, including Tim Merrit, Chenxi Zhang and Marc Tuters.

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Copyright information

© Springer-Verlag 2011

Authors and Affiliations

  • Adrian David Cheok
    • 1
    Email author
  • Owen Noel Newton Fernando
    • 1
  1. 1.Keio-NUS CUTE CenterNational University of SingaporeSingaporeSingapore

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