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Cross-cultural interface design strategy

Abstract

This paper addresses the emerging need for an integration of the cultural and social factors of metaphors into interface design, by creating cultural models within the context of indigenous users. Current theoretical and empirical work is reviewed that uses existing cultural models. Finally, an investigative strategic model is proposed for research in this field that incorporates all the important components of cultural contexts of metaphors in interface design.

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Fig. 1

Notes

  1. Their paper is against localisation for heterogeneous systems such as CSCWs, but this paper is advocating localisation for homogenous systems for indigenous users.

  2. Nielsen (18, p 319) found that due to the dominance of web sites by the Americans, many users view “.com” as the standard ending of web sites. We posit that having a global site will therefore increase the accessibility as users who are not familiar with local domain endings like “.co.uk” will be made aware of it from the global site and have the option of using the localised site as well.

  3. The evaluation method used is still a point of contention as some literature advices the use of the same methods across cultures but more recent material is available where suggestions are made for the use of different methods for the different cultures.

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Correspondence to Jainaba Jagne.

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Jagne, J., Smith-Atakan, A.S.G. Cross-cultural interface design strategy. Univ Access Inf Soc 5, 299–305 (2006). https://doi.org/10.1007/s10209-006-0048-6

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Keywords

  • Cultural models
  • Cross-cultural interface design
  • Investigative strategic model