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Unmasking Malaysian preferences for effective plastic waste management: a choice experiment approach

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Abstract

This study conducted a choice experiment in Kuala Lumpur, Malaysia, to investigate public preferences for plastic waste management strategies. The study aimed to identify community favored strategies, uncover distinct community segments with varying preferences for effective strategies, and develop plausible future scenarios for decision-making. Findings revealed that waste segregation is not widely practiced, and respondents concerned about plastic waste in the environment. Specific favored waste reduction strategies were identified using random parameter logit model. Two distinct segments emerged from the latent class model, each with unique preferences for plastic waste management strategies. Respondents of Chinese ethnicity exhibit greater willingness to participate in specific strategies than their non-Chinese counterparts. Based on these findings, policy implications include targeting Chinese residential associations for pilot projects using their favored strategies, implementing single-use plastics bans in non-Chinese residential associations, incentivizing gated residential associations to promote waste reduction, collaborating with waste collection and plastic recycling companies to introduce segregation methods and incentives in residential associations, improving recycling infrastructure in public places, providing multilingual waste segregation guidelines for households, enhancing waste collector understanding through capacity building, and developing a comprehensive plastic waste management action plan for Kuala Lumpur, potentially extendable to other Malaysian cities.

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Data availability

The data that support the findings of this study are available from the corresponding author upon reasonable request.

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Acknowledgements

We express our sincere gratitude to the experts from various organizations for sharing their insights, as well as all the respondents involved in this research. We extend our deepest thanks to Chook Jia Loong for aiding us with data collection. We extend our thanks to Patricia Manzano Fischer for her suggestions aimed at improving the quality of the original manuscript. We also give special thanks to the editor, handling editor, and two anonymous reviewers for their valuable insights, which helped to improve the quality of the original manuscript.

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  1. Jia Wei Chook and Arockia E J Ferdin have contributed equally to this work.

Authors and Affiliations

  1. Department of Natural Resources and Environmental Studies, College of Environmental Studies and Oceanography, National Dong Hwa University, No. 1, Section 2, Da Hsueh Road, Shoufeng, Hualien, 97401, Taiwan, ROC

    Jia Wei Chook, Arockia E J Ferdin & Chun-Hung Lee

  2. Power to Change Business Unit, DOMI Earth, 10th Floor, No. 358, Bade Road, Section 2, Songshan District, 10556, Taipei City, Taiwan, ROC

    Jia Wei Chook

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JWC and C-HL conceived the ideas for this manuscript. JWC analyzed the data. AEJF led the writing of the manuscript and JWC wrote the first draft of the manuscript. AEJF and JWC created all tables and figures. All authors commented on the previous versions for the manuscript; all authors participated in the writing of the manuscript, read and gave final approval for publication.

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Correspondence to Chun-Hung Lee.

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Chook, J.W., Ferdin, A.E.J. & Lee, CH. Unmasking Malaysian preferences for effective plastic waste management: a choice experiment approach. J Mater Cycles Waste Manag 26, 512–528 (2024). https://doi.org/10.1007/s10163-023-01850-1

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