Journal of Geographical Systems

, Volume 13, Issue 2, pp 173–192

Geodemographics as a tool for targeting neighbourhoods in public health campaigns

  • Jakob Petersen
  • Maurizio Gibin
  • Paul Longley
  • Pablo Mateos
  • Philip Atkinson
  • David Ashby
Original Article

Abstract

Geodemographics offers the prospects of integrating, modelling and mapping health care needs and other health indicators that are useful for targeting neighbourhoods in public health campaigns. Yet reports about this application domain has to date been sporadic. The purpose of this paper is to examine the potential of a bespoke geodemographic system for neighbourhood targeting in an inner city public health authority, Southwark Primary Care Trust, London. This system, the London Output Area Classification (LOAC), is compared to six other geodemographic systems from both governmental and commercial sources. The paper proposes two new indicators for assessing the performance of geodemographic systems for neighbourhood targeting based on local hospital demand data. The paper also analyses and discusses the utility of age- and sex standardisation of geodemographic profiles of health care demand.

Keywords

Geodemographics Neighbourhood targeting Public health Hospital episode statistics 

JEL Classification

I18 N30 

Copyright information

© Springer-Verlag 2010

Authors and Affiliations

  • Jakob Petersen
    • 1
    • 2
  • Maurizio Gibin
    • 2
    • 3
  • Paul Longley
    • 1
  • Pablo Mateos
    • 1
  • Philip Atkinson
    • 2
  • David Ashby
    • 4
  1. 1.Department of Geography and Centre for Advanced Spatial AnalysisUniversity College LondonBloomsburyUK
  2. 2.Southwark Primary Care Trust LondonUK
  3. 3.School of Geography BirkbeckUniversity of LondonLondonUK
  4. 4.Dr Foster (Research) Ltd.LondonUK

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