Abstract
From an interdisciplinary approach, the neurosciences (NSs) represent the junction of many fields (biology, chemistry, medicine, computer science, and psychology) and aim to explore the structural and functional aspects of the nervous system. Among modern neurophysiological methods that “measure” different processes of the human brain to salience stimuli, a special place belongs to eye tracking (ET). By detecting eye position, gaze direction, sequence of eye movement and visual adaptation during cognitive activities, ET is an effective tool for experimental psychology and neurological research. It provides a quantitative and qualitative analysis of the gaze, which is very useful in understanding choice behavior and perceptual decision making. In the high tech era, ET has several applications related to the interaction between humans and computers. Herein, ET is used to evaluate the spatial orienting of attention, the performance in visual tasks, the reactions to information on websites, the customer response to advertising, and the emotional and cognitive impact of various spurs to the brain.
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Abbreviations
- ACC:
-
Anterior cingulate cortex
- AOI:
-
Area of interest
- AT:
-
Assistive technology
- BCI:
-
Brain—computer interface
- DLPFC:
-
Dorsolateral prefrontal cortex
- EEG:
-
Electroencephalography
- ET:
-
Eye tracking
- fMRI:
-
Functional magnetic resonance imaging
- HCI:
-
Human—computer interaction
- MEG:
-
Magnetoencephalography
- MOFC:
-
Medial orbitofrontal cortex
- MPFC:
-
Medial prefrontal cortex
- NM:
-
Neuromarketing
- NSs:
-
Neurosciences
- OFC:
-
Orbitofrontal cortex
- PFC:
-
Prefrontal cortex
- pPAR:
-
Posterior parietal cortex
- SERP:
-
Search engine result page
- SPEM:
-
Smooth pursuit eye movements
- TMS:
-
Transcranial magnetic stimulation
- VMPFC:
-
Ventromedial prefrontal cortex
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Popa, L., Selejan, O., Scott, A. et al. Reading beyond the glance: eye tracking in neurosciences. Neurol Sci 36, 683–688 (2015). https://doi.org/10.1007/s10072-015-2076-6
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DOI: https://doi.org/10.1007/s10072-015-2076-6