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Marketing strategy with the introduction of customer relationship management: in the case of financial institutions

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Abstract

Financial institutions in Japan dramatically have advanced efforts toward Relationship Marketing (CRM) in recent years. This report discusses CRM strategy in financial institutions based on the questionnaires and survey interviews conducted with companies. In order to make the overall system that is modified by CRM introduction function effectively, it is essential to clarify the mission of each department and employee and raise awareness and motivation of employees by evaluating their missions fairly.

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Authors and Affiliations

  1. Department of Socio-Information, Faculty of Informatics, Okayama University of Science, 1-1 Ridai-cho, Okayama, 700-0005, Japan

    Takahisa Yamaguchi

Authors
  1. Takahisa Yamaguchi
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Correspondence to Takahisa Yamaguchi.

Additional information

This work was presented in part at the 14th International Symposium on Artificial Life and Robotics, Oita, Japan, February 5–7, 2009

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Yamaguchi, T. Marketing strategy with the introduction of customer relationship management: in the case of financial institutions. Artif Life Robotics 14, 470–473 (2009). https://doi.org/10.1007/s10015-009-0692-z

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  • DOI: https://doi.org/10.1007/s10015-009-0692-z

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