Five personas and use scenarios
Name: Jeffrey Cunningham
Occupation: Junior High Student
Education: As a junior high student, Jeffrey excels in art, wood shop, and typing classes. He plays basketball on the JV team.
Computing and Web experience: Owned his first laptop computer at age 10. Although he’s not into programming, he does have considerable Web 2.0 skills. He regularly updates two separate blogs, participates in fantasy football and baseball leagues, and has 1,432 friends on Facebook. Plays lots of online video games.
Personal Web behavior patterns: Likes to browse game web sites. Has special affinity for gamefaqs.com and gamerankings.com. Uses these sites mostly to inform video game purchases and obtain gameplay information.
How they will use the site: Jeffrey comes to thesimm.org mostly as a recreational activity. He enjoys the ability to view hi-resolution box art for his favorite games. He also browses the tiff files of classic game magazines. Recently he has taken an interest in researching the histories of local gaming companies he might one day apply to.
Any additional site-specific demographics: Jeffrey can’t wait to get an iPad to peruse game magazines on the go.
Name: Marcia Strom
Occupation: Classroom Assistant
Education: BA in Psychology
Computing and Web experience: Primarily uses a desktop at home for email. Will browse the web to shop on occasion and is a whiz at using travel sites to find good airplane fares.
Personal Web behavior patterns: Marcia does not use a large variety of websites. Once she is comfortable with a certain interface it takes a lot to pull her away to another one. She found out about thesimm.org through her son who went on a field trip to the SIMM.
How they will use the site: Once Marcia’s son Joey showed her thesimm.org, she immediately saw a link connecting the exhibit Joey saw on video game music design to Super Mario Brothers 3, a game she played while in college. Once the floodgates to Nostalgia Land opened, Marcia spends free time watching gameplay videos and listening to music files of the games she played with her dad as a young girl.
Any additional site-specific demographics: Marcia has three children and plans on taking them to the SIMM to see the exhibits in person.
Name: Sam Schneider
Occupation: Copywriter for Amazon.com
Education: BA in Communications
Computing and Web experience: Very web savvy, especially Web 2.0. Has designer friends and colleagues and he definitely “speaks the language”.
Personal Web behavior patterns: Uses a tablet for most of his non-writing computing needs. Keeps tabs on his world with heavy use of RSS feeds. Facebook lurker.
How they will use the site: Sam is a true game geek and spends a fair amount of time browsing numerous game sites. He has recently adopted thesimm.org as his go-to site for information on classic video games. He surfs here because the associative interface keeps attracting his attention to items he has not seen in years. These include gameplay videos, screenshots, and hi-resolution promotional art he loved when he was younger.
Any additional site-specific demographics: Gamer with wife and kids, but lots of expendable income. He has a man den that includes current generation systems and a few classic ones too.
Name: Dr. Clancy P. Russell
Occupation: Economics professor
Education: PhD in Social Economics
Computing and Web experience: Is seasoned when it comes to internet research in library databases. Has good luck with Google. Does not create much on the web; he mostly has his teaching assistants create his web content.
Personal Web behavior patterns: Dr. Russell is very old-school when it comes to using the internet. He is skilled at searching library databases but needs assistance from library staff to hone in on and find some articles. He keeps two email accounts: one on Yahoo! and the other at the university. The only web news he pursues is on the Yahoo! front page.
How they will use the site: Dr. Russell is teaching a class in social economics. One of his modules will focus on the phenomenon of microtransactions on the Xbox Live Marketplace and the Playstation Network. He uses thesimm.org to find links to the most current research and scholarship regarding both the games chosen for the study, and microtransactions in general. He uses the creator information to contact the producers of the games in hopes of setting up a webinar for his students.
Any additional site-specific demographics: Dr. Russell does not do a lot of research on video games outside of library databases, so he chose thesimm.org because he is confident that the information is both accurate and presented clearly.
Game developer/designer persona
Name: Debra Gurvitz
Occupation: Game Designer
Education: BS Computer Science
Computing and Web experience: Expert
Personal Web behavior patterns: Surfer, Publisher, and Critic
How they will use the site: Debra is constantly looking for new ideas for games based on themes, mood, and characters of older games. She is also always interested in trivia related to games so she can try to design with that in mind.
Any additional site-specific demographics: Debra knows the thesimm.org is a robust database where she can find arcane bits and pieces to put into her designs. She also knows that she can look at a wide range of games displayed by different criteria. This allows her to make accurate references to past games in the new ones she creates.
Name: Nancy Henderson
Occupation: Academic Librarian
Education: MS LIS
Computing and Web experience: Nancy is quite tech-savvy and always up-to-date on new IT devices and applications.
Personal Web behavior patterns: As a librarian, she is extremely skilled at searching library databases and the Web for any type of information. She also spends a lot of time on the Web, and especially on social media websites.
How they will use the site: At Nancy’s library, they have decided to build a video game collection for students as well as scholars who are interested in game research. She uses thesimm.org to learn more about how games are organized, and get inspired on how she can organize the games in their new collection as well.
Any additional site-specific demographics: She is not a gamer herself, so she has to look up information on video games on various website to help plan the game-related library events and programs.
Games used for testing
Table 3. Games used for testing the metadata schema