Abstract
In the emerging world of the new consumer and the `anytime, anywhere' mobile commerce, appliances are located at the collision point of the retailer and consumer agendas. The consequence of this is twofold: on the one hand appliances that were previously considered plain and utilitarian become entertainment devices and on the other, for the effective design of consumer appliances it becomes paramount to employ multidisciplinary expertise. In this paper, we discuss consumer perceptions of a retailtainment commerce system developed in collaboration between interactivity designers, information systems engineers, hardware and application developers, marketing strategists, product development teams, social scientists and retail professionals. We discuss the approached employed for the design of the consumer experience and its implications for appliance design.
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MyGrocer has been partially supported by the European Commission under research contract IST-1999-26238. The MyGrocer Consortium consists of the following members: Nokia Corporation, Procter and Gamble, Unisys Corporation, ATMEL Corporation, Pouliadis Associates Corporation, Athens University of Economics and Business, Helsinki University of Technology, S-Markt and Atlantic Supermarkets.
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Roussos, G., Kourouthanasis, P. & Moussouri, T. Designing appliances for mobile commerce and retailtainment. Pers Ubiquit Comput 7, 203–209 (2003). https://doi.org/10.1007/s00779-003-0221-3
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DOI: https://doi.org/10.1007/s00779-003-0221-3