We divided the respondents into three cohorts. Cohort A (n = 174) comprised of those participants who answered that they had trust in vaccines and frequently receive vaccinations. Cohort B (n = 136) included participants who had a mixed view on vaccines, their safety and usefulness and finally, those respondents who claimed to refuse vaccinations on principal were included in cohort C (n = 40).
Demographics of the whole collective (n = 350)
The mean age of all participants was 46.4 years (±SD 16.6 years). The gender distribution was 193 (55.1 %) female to 157 (44.9 %) male. Education levels were basic education 226 (64.6 %), secondary education 77 (22 %) and university degree or equivalent 39 (11.1 %). For reference, the mean age in Austria in 2015 was 43.2 years and the gender distribution was 51.3 % female to 48.7 % male. Education levels for the general population of Austria in 2013 were basic education 72.6 %, secondary education 14.7 % and university degree or equivalent 12.7 % [23, 24]. For full demographic information of the study participants see Table 1.
Table 1 Demographics of the three defined cohorts
Reasons for vaccination (cohorts A and B, n = 310)
General practitioner recommendations to be vaccinated was selected by 54 participants (32.0 %) of cohort A and 29 (21.6 %) of cohort B. Fear of specific diseases and vaccination-associated protection were answered by 156 (92.3 %) participants in cohort A and 98 (73.1 %) in cohort B (p = 0.000). The passive protection of others (e.g. family members) was important for 60 participants (35.5 %) and 34 (25.4 %) in cohorts A and B, respectively. For full information see Table 2.
Table 2 Reasons for vaccination, reasons for refusal and sources of information regarding healthcare
Reasons against vaccination (cohort C, n = 40)
Fear of adverse effects and doubt in vaccine effectiveness were the most common reasons for vaccination refusal (both 35.9 %). Furthermore, general distrust towards the pharmaceutical industry (23.1 %), lack of proper information (20.5 %) and the belief that vaccination is by itself bad for the immune system (10.3 %) were among the most frequently stated reasons.
Reasons for/against vaccination in the whole collective (n = 350)
When looking at the whole collective, protection against a specific disease and indirect protection of family and others were the most important reasons for vaccination (74.9 % and 28 %). The most commonly cited reasons against vaccination included lack of specific knowledge (10.9 %), distrust towards the pharmaceutical industry (8.9 %) and the fear of adverse reactions (8.6 %). For full information see Table 3.
Table 3 Reasons pro/contra vaccination of the whole collective (n = 350)
Self-perceived knowledge about the Austrian National Vaccination Program (n = 350)
Out of 350 participants 148 (42.3 %) claimed to be properly informed about the ANVP while 202 (57.7 %) respondents felt their knowledge of the contents of Austria’s vaccination program was insufficient. In cohorts A, B and C the percentage of respondents who felt properly informed were 52.9 %, 32.4 % and 30 %, respectively.
Levels of trust in different sources of information concerning health care (n = 271)
For the question about the level of trust participants have in different sources regarding healthcare 271 responded. The most trusted sources were GPs as well as hospital physicians. On a scale of 1–10 (1 = no trust, 10 = ultimate trust) GPs and hospital physicians achieved means of 8.35 (SD ±2.24) and 7.98 (SD ±2.27), respectively. Further down in the participant’s trust were the World Health Organization (WHO) with 5.96 (SD ±2.59), the Austrian Ministry of Health with 5.58 (SD +2.55), the internet with 3.57 (SD ±2.27) and the pharmaceutical industry with 2.95 (SD ±2.11) (See Fig. 1).
Knowledge gaps and vaccination rates
In cohort B 106 respondents (79.1 %) stated that additional information about vaccinations/vaccine-preventable diseases could possibly prompt them to acquire additional vaccinations. In cohort C 22 (55.0 %) respondents stated that additional information could possibly persuade them to get vaccinated in the future while 18 (45.0 %) believed that no amount of additional information would change their decision not to get vaccinated.
Estimation of Austrian annual influenza incidence (n = 335)
Participants tended to underestimate the frequency of annual influenza cases in Austria and gave answers of 350, 3500, 35,000, 350,000 and 3,500,000 cases annually while the correct answer was 350,000 cases/year. While 124 (37 %) participants guessed correctly and 7 (2 %) even overestimated the correct number, 61 % underestimated the annual disease burden. Of the participants 120 (36 %) thought the correct number to be 35,000, 67 (20 %) ticked off 3500 and 17 (5 %) thought that only 350 people are infected by influenza each year.