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Media and network innovation – technological paths, customer needs and business logic

Innovationen bei Medien und Netzen – Technologiepfade, Kundenbedürfnisse und Geschäftslogik

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Summary

100,000 simultaneous users in one popular peer-to-peer TV application come to represent one of many complementary routes in media and network innovation, e.g. IPTV. This paper highlights potentially disruptive technological action paths, relates them to dynamics in end-user markets and suggests a modern set of instruments to identify the most promising functions and propositions for future product and service portfolio.

Zusammenfassung

100.000 Nutzer gleichzeitig zieht eine beliebte Peer-to-Peer-gestützte TV-Software an; diese Anwender stehen für einen mehrerer möglicher Innovationspfade bei neuen Medien und Netzen, z. B. bei IPTV. Dieser Beitrag identifiziert potenziell disruptive Technologiepfade, setzt sie mit der Dynamik in Endkundenmärkten in Bezug und empfiehlt einen Satz moderner Methoden zur Priorisierung der erfolgversprechendsten Funktionen und Anwendungsfälle für künftige Produkt- und Serviceportfolios.

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Authors and Affiliations

  1. Deutsche Telekom AG, Bonn, Germany

    C. Schläffer & H. Arnold

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  1. C. Schläffer
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  2. H. Arnold
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Schläffer, C., Arnold, H. Media and network innovation – technological paths, customer needs and business logic. Elektrotech. Inftech. 124, 317–322 (2007). https://doi.org/10.1007/s00502-007-0473-0

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  • DOI: https://doi.org/10.1007/s00502-007-0473-0

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