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A study on two-sided matching game of virtual business partners based on heterogeneous multi-attribute preferences and subject's psychological behavior

  • Soft computing in decision making and in modeling in economics
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Abstract

Partner selection and matching is a key part of virtual enterprise formation, which directly affects the growth and development of virtual enterprises. The selection and matching of virtual enterprise partners can be regarded as multi-attribute two-sided matching problem. This paper considers the current situation of attribute preferences in the mutual evaluation process of virtual partner selection, introduces a heterogeneous multi-attribute preference evaluation language system, analyzes the psychological behavior characteristics of both subjects in the decision-making process of selection and matching, gives the strategies and conditions of bilateral matching of virtual enterprise partners, and realizes an effective matching with balanced satisfaction of both virtual enterprise partners.

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Acknowledgements

This research was supported by Zhejiang Provincial Philosophy and Social Science Planning Project (No. 23NDJC303YB) and Zhejiang Provincial Natural Science Foundation of China under Grant No. LQ20G010005.

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Authors and Affiliations

  1. School of Economics & Management, Huzhou University, Huzhou, 313000, Zhejiang, China

    Hanjie Xiao

  2. State Key Laboratory of Complex Nonferrous Metal Resources Clean Utilization, Kunming University of Science and Technology, Kunming, 650093, Yunnan, China

    Hanjie Xiao

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  1. Hanjie Xiao
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Correspondence to Hanjie Xiao.

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Xiao, H. A study on two-sided matching game of virtual business partners based on heterogeneous multi-attribute preferences and subject's psychological behavior. Soft Comput 27, 17093–17102 (2023). https://doi.org/10.1007/s00500-023-08870-x

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