Abstract
Management by objectives (MBO) is a technique for integrating ecological concerns into national political and administrative structures. Politicians determine environmental objectives and interim targets to be implemented and assessed by civil servants in national, regional, and local contexts. Well-developed organizational communication is a prerequisite for MBO. However, communication-related obstacles can arise when using MBO in public environmental management. We examine communicative aspects of environmental MBO, looking specifically at the implementation, administration, and assessment of Swedish environmental quality objectives. Our argument is illustrated by quotations from individual and focus group interviews. We conclude that communicative problems may arise, because different actors interpret messages from different perspectives, depending on their agendas, prior knowledge and experience, and positions in the administrative system. It is crucial to recognize the dialogical aspects of communication, by involving the receiver of a message in a process of response. In addition, the different timeframes underlying different arguments could contribute to misunderstandings between actors involved in handling environmental issues. In assessing the achievement of environmental objectives, indicators are used as communicative tools. It is important to investigate whether and how these indicators contribute to the de- and recontextualization of environmental objectives.
This is a preview of subscription content, access via your institution.
Literature Cited
Bakhtin, M. 1986 The problem of speech genres. Pages 60–103 in M. Bakhtin, Speech genres and other late essays. University of Texas Press, Austin
Barbour R., Kitzinger J, (eds.) 1999. Developing focus group research: Politics, theory and practice. Sage Publications, London pp 225.
Bell S., S. Morse. 2001. Breaking through the glass ceiling: Who really cares about sustainability indicators? Local Environment 6:291–309
Beratan K. K., S. J. Kabala, S. M. Loveless, P. J. S. Martin, N. P. Spyke 2004. Sustainability indicators as a communicative tool: Building bridges in Pennsylvania. Environmental Monitoring and Assessment 94:179–191
Berge K. 1997. Communication. In P. V. Lamarque (ed.), Concise encyclopedia of philosophy of language. Pergamon Press, Oxford. pp 95–102
Brunsson K. H. 2002. Management or politics—or both? How management by objectives may be managed: a Swedish example. Financial Accountability and Management 18:189–209
Burström von Malmborg F. 2002. Environmental management systems, communicative action and organizational learning. Business Strategy and the Environment 11:312–323
Burström von Malmborg F., A. Lindqvist. 2002. Environmental information management in municipalities. Local Environment 7:189–201
Busch T. 1998. Attitudes towards management by objectives: An empirical investigation of self-efficacy and goal commitment. Scandinavian Journal of Management 14:289–299
Cortner H. J. 2000. Making science relevant to environmental policy. Environmental Science and Policy 3:21–30
Dimbleby R., G. Burton 1998. More than words: An introduction to communication, 3rd ed. Routledge, London, 275 pp
Eckerberg K., E. Mineur 2003. The use of local sustainability indicators: Case studies in two Swedish municipalities. Local Environment 8:591–614
Edvardsson K. 2004. Using goals in environmental management: The Swedish system of environmental objectives. Environmental Management 34:179–180
Fiske J. 1990. Introduction to communication studies, 2nd ed. Routledge, London, 203 pp
Government Bill 1997/98:145. Svenska miljömål. Miljöpolitik för ett hållbart Sverige [Swedish environmental quality objectives: an environmental policy for a sustainable Sweden]
Government Bill 2000/01:130. Svenska miljömål, delmål och åtgärdsstrategier [The Swedish environmental objectives: Interim targets and action strategies]
Jablin F. M., L. L. Putnam (eds.) 2001. The new handbook of organizational communication: Advances in theory, research, and methods. Sage Publications, Thousand Oaks, 911 pp
Kavle, S. 1996. Interviews. An Introduction to qualitative research interviewing. Sage Publications. Thousand Oaks, 326 pp
Larsson A. 2003. Miljömål—inte så enkelt som det låter. En studie av roller och kommunikation i det svenska miljömålsarbetet [Environmental objectives—not as simple as they sound. A study of management and communication in the implementation process of environmental objectives in Sweden]. Master’s thesis. Department of Thematic Studies, Linköping University, Linköping, Sweden (available at http://www.ep.liu.se/exjobb/ituf/mv-d/2003)
Leonard J. W. 1986. Why MBO fails so often. Training and Development Journal 40:38–39
Linell P. 1998a. Approaching dialogue: Talk, interaction and contexts in dialogical perspectives. John Benjamins, Amsterdam, 330 pp
Linell P. 1998b. Discourse across boundaries: On recontextualizations and the blending of voices in professional discourse. Text 18:143–157
Luiten H. 1999. A legislative view on science and predictive models. Environmental Pollution 100:5–11
Lundqvist L. J. 2000. Capacity-building or social construction? Explaining Sweden’s shift towards ecological modernisation. Geoforum 31:21–32
Lundqvist L. J. 2004. Sweden and ecological governance: Straddling the fence. Manchester University Press, Manchester, 246 pp
McCool S. F. 1996. Searching for sustainability. Paper presented at Global congress on coastal and marine tourism, June 1996, Waikiki, Hawaii (available at: http://www.forestry.umt.edu/personnel/Faculty/smccool/personal%20website/Default.htm)
McCool S. F., G. H. Stankey. 2004. Indicators of sustainability: Challenges and opportunities at the interface of science and policy. Environmental Management 33:294–305
Meadowcroft J. 1999. The politics of sustainable development: Emergent arenas and challenges for political science. International Political Science Review 20:219–237
Ministry of the Environment. 2001. The Swedish environmental objectives—Interim targets and action strategies, summary of Government Bill 2000/01:130 (available at http://www.miljo.regeringen.nu)
Morgan D. 1988. Focus groups as qualitative research. Sage Publications, Newbury Park, 85 pp
Reddy M. J. 1993. The conduit metaphor: A case of frame conflict in our language about language. In A. Ortony (ed.), Metaphor and thought, 2nd ed. Cambridge University Press, Cambridge. pp 164–201
Riksrevisionsverket. 2001. Miljömålen och återrapporteringen—en felande länk i resultatstyrningen. Report 2000:29. Ekonomi-print, Stockholm. pp. 146
Rogers R., Hunter J. E. 1992. A foundation of good management practice in government: Management of objectives. Public Administration Review 52:27–39
SEPA (Swedish Environmental Protection Agency). 1999. Kommunikationsstrategi. Report 5018, SEPA, Stockholm, 57 pp
SEPA (Swedish Environmental Protection Agency). 2003. Society, systems and environmental objectives: A discussion of synergies, conflicts and ecological sustainability. Report 5272, SEPA, Stockholm, 53 pp
SEPA (Swedish Environmental Protection Agency). 2004. Sweden’s environmental objectives—a shared responsibility: An evaluation by the Swedish environmental objectives council. SEPA, Stockholm, 42 pp
Shannon C. E., W. Weaver 1949. The mathematical theory of communication. University of Illinois Press, Urbana Illinois, 117 pp
Shumway N. 1991. The invention of Argentina. University of California Press, Berkeley, 325 pp
Voloshinov N. 1973. Marxism and the philosophy of language. Seminar Press, New York, 205 pp
Wandén S. 1997. Målkonflikter och styrmedel—ett centralt miljöstrategiskt problem. Report 4800, SEPA, Stockholm, 64 pp
Wibeck V. 2004. Exploring focus groups: Analyzing focus group data about genetically modified food. In K. Aijmer (ed.) Dialogue analysis VIII: Understanding and misunderstanding in dialogue. Selected papers from the 8th IADA conference, Göteborg 2001. Max Niemeyer Verlag, Tübingen pp 287–298
Wurzel R. K. W.. 2002. Environmental policy-making in Britain, Germany and the European Union: The Europeanisation of air and water pollution control. Manchester University Press, Manchester, pp 318
Internet sources
http://www.miljomal.nu (acc. May 26, 2005) [The official internet portal for information on the environmental objectives]
Acknowledgment
This research was made possible by a grant from the Swedish Environmental Protection Agency.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Wibeck, V., Johansson, M., Larsson, A. et al. Communicative Aspects of Environmental Management by Objectives: Examples from the Swedish Context. Environmental Management 37, 461–469 (2006). https://doi.org/10.1007/s00267-004-0386-1
Published:
Issue Date:
DOI: https://doi.org/10.1007/s00267-004-0386-1
Keywords
- Management by objectives (MBO)
- Environmental quality objectives
- Communication
- Recontextualization
- Indicators