Masculine male traits, across different taxa, are associated with genetic and physical traits which could be beneficial during sexual selection (Emlen 2008; Santos et al. 2011). These traits include, but are not limited to, fighting ability (Bergeron et al. 2010), higher dominance rank (Marty et al. 2009), physical strength (Malo et al. 2009) and fertility (Preston et al. 2003). In humans, the same pattern exists, with masculinity correlating positively with quality (e.g. reproductive success; Apicella et al. 2007), physical traits (i.e. sexual dimorphism; Thornhill and Gangestad 2006) and dominance (Batres et al. 2015) but also with negative personality traits (e.g. infidelity; O’Connor et al. 2012).
Female mate selection and/or male-male competition are possible driving forces behind preferences for masculinity (Barber 1995; Puts 2009; Little et al. 2011a; Puts et al. 2012). Most research has focused on the role of female mate selection, both at the individual and population level (Rhodes et al. 2003; Thornhill and Gangestad 2006; DeBruine et al. 2011; Rantala et al. 2013; Batres and Perrett 2014), whereas little attention has been given to the influence of male-male competition (Snyder et al. 2011; Batres and Perrett 2014; Batres et al. 2015).
At the individual level (measures that vary within a population), masculine men report an increased preference for casual relationships (Rhodes et al. 2005; Boothroyd et al. 2008, 2011), being more aggressive (Puts et al. 2012) and are perceived by women as more likely of being unfaithful (O’Connor et al. 2012) than their feminine counterparts. In some cases, men’s masculinity has been argued to be an honest indicator of health. For example, Thornhill and Gangestad (2006) found that self-reported frequency and duration of respiratory diseases negatively correlated with men’s masculinity. Likewise, masculinity positively correlated with medical records of health and immune function response to a vaccine (Rhodes et al. 2003; Rantala et al. 2012; but see Rantala et al. 2013). Nonetheless, measures of genetic quality (e.g. major histocompatibility complex diversity) were found not to predict facial masculinity in men (Lie, Rhodes and Simmons 2008; see Scott et al. 2013 for a review). In terms of physical traits such as strength (Fink et al. 2007) and formidability (Wolff and Puts 2010), these correlated positively with facial ratings of masculinity in men. Snyder et al. (2011) found that women who felt more vulnerable to crime preferred more formidable male partners, suggesting that women prefer masculine partners in environments where protection is needed (Snyder et al. 2011). All considered, studies at the individual level suggest that masculinity provides a clear cue to men’s personality and physicality but it is less clear that masculinity provides an unambiguous cue to health. As a result, women choosing a masculine male partner face a dilemma between wanting a partner who is strong, formidable, perhaps healthier but less likely to commit to a long-term relationship or one who is weak, less formidable and healthy but more faithful.
At the population level, research on women’s masculinity preferences has focused on the association with aggregated indicators. Country-level measures of access to education, media (internet use frequency), health (parasite load) and violence (homicide rate, income inequality) have been studied (e.g. Brooks et al. 2010; DeBruine et al. 2010, 2011; Batres and Perrett 2014). Reduced access to education for women leads to a preference for men with higher-resource acquisition power (which has been positively correlated to masculinity, Kasser and Sharma 1999). Regarding health, women in countries or US states where health is better showed a lower facial masculinity preference for potential male partners (DeBruine et al. 2010, 2011). Likewise, Penton-Voak et al. (2004) argued that British women had a lower preference for masculine male faces than Jamaican women because Jamaica may have a higher pathogen load. These studies attributed their results to masculinity being an honest indicator of health, which would be more important to women in environments with a higher pathogen load. In contrast, Scott et al. (2014) found that women living in populations with a higher disease burden preferred less masculine male partners and that urbanisation level was a better predictor of masculinity preferences than any population health measure. Moreover, other ecological variables have been shown to influence masculinity preferences. For example, media access had a significant effect on Salvadorans masculinity preferences: people who had access to the internet preferred more masculine male faces than people who did not (Batres and Perrett 2014). Batres and Perrett (2014) suggest the media effect may arise from masculinity being portrayed in social media as an attractive physical trait.
These studies are not consistent in showing that masculinity is preferred because it signals better health. Two main possibilities could explain the discrepancies. First, male-male competition may be an important factor that has been disregarded by researchers (Puts 2009). Second, variation in masculinity preferences (Gangestad and Simpson 2000; Little et al. 2011a) could be a reflection of the trade-offs women face when choosing a masculine partner in different environments. For example, when living in infection-prone environments, women may show a higher preference for traits related to health (Tybur and Gangestad 2011; Little et al. 2011b) but, in environments where access to resources is difficult, women may prefer more feminine partners as this trait is associated with being more cooperative (Little et al. 2007).
On the other hand, when studies of women’s masculinity preferences have focused on the effects of male-male competition, the results have been consistent at different levels of analysis. At the individual level, women who felt more vulnerable to violence from strangers preferred formidable male partners (Snyder et al. 2011). Additionally, women who felt more at risk in public places preferred higher formidability and dominance in potential partners (Ryder et al. 2016). Furthermore, women who were primed with images of male-male conflict preferred more masculine male faces than women who were shown a neutral prime (Little et al. 2013; Li et al. 2014). This literature suggests that, if faced with an antagonistic encounter, men who are more masculine, formidable and dominant would be expected to be better equipped to win. At the population level, women living in countries with higher income inequality, which is associated with increased violence, showed higher preferences for masculine male partners. Women’s masculinity preferences were better predicted by income inequality than by a country’s health index (Brooks et al. 2010; but see Debruine et al. 2011). These results have been explained in terms of women preferring men who are more able to defend themselves and their partners in environments where there is high risk of conflict (Brooks et al. 2010; Puts 2010).
It must be considered that a masculine (more aggressive, dominant) partner increases a woman’s risk of being subjected to violence within the relationship as well. Women’s anger and disgust increase when shown images of men’s aggression towards women. This emotional reaction triggered women’s preferences to switch away from masculine male voices and faces in potential partners (Li et al. 2014). Hence, when there is danger of women being the target of aggressive behaviour, women prefer less masculine characteristics. This lies in contrast to the priming of increased masculinity preferences when women were are shown men’s aggression towards men (Li et al. 2014). Additionally, Colombian women who agreed with the statement “men are dangerous to their children” had low masculinity preferences for male faces (Borras-Guevara et al. 2017). Following the trade-off theory, the above literature suggests that the violence source coming either from strangers (public violence) or from partners (domestic violence), could have different effects on women’s masculinity preferences, since the types of violence could be associated with different costs and benefits. A more dominant, masculine partner may be an asset when the source of violence comes from outside the household but could surely be a liability if the violence comes from within the household.
Field studies on the effect of violence on masculinity preferences have hinted at differential effects depending on the source of violence, either from strangers or from within partnership (Borras-Guevara et al. 2017). Priming research in the laboratory has also suggested that women’s masculinity preferences are affected differently depending on the type of violence they are exposed to (Li et al. 2014). Our aim is to build from previous evidence to get to a better understanding of how women’s masculinity preferences are affected by violence. Questions related to violence used by Borras-Guevara et al. (2017) were general; hence in the current study, we ask more specific questions that relate to different types of violence. Likewise, the results of Li et al. (2014), although valuable, are limited as participants in this study were undergraduate, first world students, which means that the sample may not be representative of a general population (Henrich et al. 2010). There is a need for both experimental and field studies. In experimental studies, it is possible to isolate specific influences yet the effects of priming may last minutes and may not reflect the same processes that drive preferences outside the laboratory. In societies with more violence, effects on masculinity preferences may be more marked.
In the present study, we investigate masculinity preferences of Colombian women from both urban and rural areas and therefore a range of backgrounds. We include questions relevant to different types of violence to test empirically whether concerns of different types of violence can be subsumed into a single construct or whether they can be differentiated into distinct types of concern over public and domestic violence. If different fears are separable, then we predict that women’s masculinity preferences will be higher when they perceive a higher risk of public violence due to the need for protection. This first prediction arises since masculinity is associated with strength and formidability (Fink et al. 2007; Wolff and Puts 2010), traits that are desired in a partner by women who feel more at risk in public places (Snyder et al. 2011; Ryder et al. 2016). We also predict lower masculinity preferences when women feel a higher risk of domestic violence since masculinity has been related to men being perceived as dangerous to their children, and being more aggressive, stronger and formidable (Fink et al. 2007; Wolff and Puts, 2010; Puts et al. 2012; Borras-Guevara et al. 2017).
As previous studies have shown that the ethnicity of faces shown to participants influences face judgements, we predict that the influence of violence will be more relevant for own-ethnicity (Colombian) facial stimuli. Stephen et al. (2012) showed that attractiveness ratings were better predicted by colour with own-ethnicity faces. Likewise, Borras-Guevara et al. (2017) found that women’s masculinity preferences differed depending on the ethnicity of the face. Employing stimuli ethnically closer to participants may thus lead to more ecologically valid conclusions. Being able to compare masculinity preferences for three different face ethnicities (European, Salvadoran and Colombian) ranging in closeness to the participant population will enable us to differentiate whether preferences are associated with the physical construct of masculinity, independent of face ethnicity, or reflect a more culturally specific construct of masculinity. We define closeness in terms of ethnicity descent and geography. Colombia and El Salvador are both Hispanic countries separated by a distance of approximately 1200 km compared to a distance of 9500 km between Colombia and Europe. Concerning ancestry, Colombians are descended mostly from a mix of Europeans, Amerindians and Africans. By contrast, Salvadorans are descended mostly from Europeans and Native Americans. We therefore predict that effects of violence will be most evident for own-ethnicity faces and less apparent for other-ethnicity faces.
For the past few decades, different researchers have debated about what drives women’s masculinity preferences: either female mate choice (DeBruine et al. 2010, 2011) or male-male competition (Puts 2009; Brooks et al. 2010). We hope that the current study will help clarify this issue. Our study attempts to understand the effects of different sources of violence but since previous studies have related women’s masculinity preferences to their level of education, access to media and health, we will examine the effects of these predictors as well.