Skip to main content

Advertisement

Log in

Sculpting digital identities: the interplay of aesthetic medicine, plastic surgery, and the metaverse

  • Review
  • Published:
European Journal of Plastic Surgery Aims and scope Submit manuscript

Abstract

Background 

The literature review delves into the intriguing relationship between the metaverse, aesthetic medicine, and plastic surgery. The exploration focuses on the mutual influence these domains exert on digital identities and the impact of digital avatars on decisions concerning physical aesthetic changes.

Methods

A systematic methodology was utilized, encompassing thorough searches on esteemed academic databases such as PubMed, Scopus, Web of Science, and Google Scholar. The use of specific keywords (metaverse, aesthetic medicine, plastic surgery, aesthetic surgery) in conjunction with Boolean operators optimized the search outcome.

Results

The search procured articles (n = 6) that span topics of the metaverse, aesthetic plastic surgery, aesthetic and cosmetic medicine, and cosmetic dermatology. These pieces act as instrumental references to trace the progression of aesthetic medicine and plastic surgery, grasp the essence of the metaverse, probe the confluence of these arenas, debate challenges and ethical dilemmas, and pinpoint prospects for the forthcoming era.

Conclusions

The exhaustive review indicates that the amalgamation of the metaverse with aesthetic medicine and plastic surgery presents vast potential. Enhanced training modules for practitioners, which harness virtual simulations and enveloping experiences, emerge as likely prospects. The promise of elevated patient encounters via virtual consultations and augmented reality tools grants individuals a spectrum of aesthetic determinants. The significance of tackling ethical nuances and championing a wholesome body perception within the metaverse remains paramount. With the confluence of innovation, compassion, and cross-disciplinary cooperation, the horizons of aesthetics, technology, and personal identity can be expanded, ushering in an era of endless potential.

Level of evidence: Not ratable

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1

Similar content being viewed by others

References

  1. Heath D (2022) The metaverse and how it will revolutionize everything. J Inf Technol Case Appl Res 25(1):98–101. https://doi.org/10.1080/15228053.2022.2136927

  2. Park SM, Kim Y (2022) A metaverse: taxonomy, components, applications, and open challenges. IEEE Access 10:4209–4251. https://doi.org/10.1109/access.2021.3140175

  3. Bale AS, Ghorpade N, Hashim MF, Vaishnav J, Almaspoor Z (2022) A comprehensive study on metaverse and its impacts on humans. Adv Hum-Comput Interact 2022:1–11. https://doi.org/10.1155/2022/3247060

  4. Krueger N, Luebberding S, Sattler G, Hanke CW, Alexiades-Armenakas M, Sadick N (2013) The history of aesthetic medicine and surgery. J Drugs Dermatol 12(7):737–742

  5. Sun P, Zhao S, Yang Y, Liu C, Pan B (2023) How do Plastic Surgeons use the metaverse: A systematic review. J Craniofac Surg 34(2):548–550. https://doi.org/10.1097/SCS.0000000000009100

  6. Elmer NA, Hassell N, Comer CD, Bustos V, Lin SJ (2022) Plastic surgery in the metaverse. Plastic Surgery. https://doi.org/10.1177/22925503221109714

  7. Lee J, Kwon KH (2022) Future value and direction of cosmetics in the era of metaverse. J Cosmet Dermatol 21(10):4176–4183. https://doi.org/10.1111/jocd.14794

  8. Lee J, Kwon KH (2022) The significant transformation of life into health and beauty in metaverse era. J Cosmet Dermatol 21(12):6575–6583. https://doi.org/10.1111/jocd.15151

  9. Y. Kim and H. Jung (2022) Beauty industry's strategic response to metaverse evolution: focused on generation MZ. In: 2022 IEEE/ACIS 7th International Conference on Big Data, Cloud Computing, and Data Science (BCD), Danang, Vietnam, pp 259–264. https://doi.org/10.1109/BCD54882.2022.9900806

  10. Babaei M, Galadari H, Gold MH, Goldust M (2023) Cosmetic dermatology services in metaverse. J Cosmet Dermatol 22(4):1414–1415. https://doi.org/10.1111/jocd.15670

  11. Massetti M, Chiariello GA (2023) The metaverse in medicine. Eur Heart J Suppl 25:104–107. https://doi.org/10.1093/eurheartjsupp/suad083

  12. Fernandez CB, Hui P (2022) Life, the metaverse and everything: an overview of privacy, ethics, and governance in metaverse. In: 2022 IEEE 42nd International Conference on Distributed Computing Systems Workshops (ICDCSW), Bologna, Italy, pp 272–277. https://doi.org/10.1109/ICDCSW56584.2022.00058

  13. Kaddoura S, Al Husseiny F (2023) The rising trend of metaverse in education: challenges, opportunities, and ethical considerations. PeerJ Comput Sci 9:e1252. https://doi.org/10.7717/peerj-cs.1252

  14. Sun M, Xie L, Liu Y, Li K, Jiang B, Lu Y, Yang Y, Yu H, Song Y, Bai C, Yang D (2022) The metaverse in current digital medicine. Clinical eHealth 5:52–57. https://doi.org/10.1016/j.ceh.2022.07.002

  15. Kim D (2022) A study on boundary ethics in metaverse. The Journal of Humanities and Social Sciences 13(6):943–956. https://doi.org/10.22143/hss21.13.6.64

  16. Yang D, Zhou J, Chen R, Song Y, Song Z, Zhang X, Wang Q, Wang K, Zhou C, Zhang L, Bai L, Wang Y, Lu Y, Xin H, Powell CA, Thüemmler C, Chavannes NH, Chen W, Lian W, Bai C (2022) Expert consensus on the metaverse in medicine. Clinical eHealth 5:1–9. https://doi.org/10.1016/j.ceh.2022.02.001

  17. Suh I, McKinney T, Siu K-C (2023) Current perspective of metaverse application in medical education, research and patient care. Virtual Worlds 2(2):115–128. https://doi.org/10.3390/virtualworlds2020007

  18. Kumar A, Bn K (2020) The principles of surgical practice: Sushruta samhita and its importance to present day surgery. J Surg 6(2). https://doi.org/10.16966/2470-0991.207

  19. Champaneria MC, Workman AD, Gupta SC (2014) sushruta: father of plastic surgery. Ann Plast Surg 73(1):2–7. https://doi.org/10.1097/SAP.0b013e31827ae9f5

  20. Santoni-Rugiu P, Sykes P (2007) A history of plastic surgery. In: Springer eBooks. https://doi.org/10.1007/978-3-540-46241-5

  21. Macionis V (2018) History of plastic surgery: art, philosophy, and rhinoplasty. J Plast Reconstr Aesthet Surg 71(7):1086–1092. https://doi.org/10.1016/j.bjps.2018.03.001

  22. Mustoe TA, Han H (1999) The effect of new technologies on plastic surgery. Arch Surg 134(11):1178–1183. https://doi.org/10.1001/archsurg.134.11.1178

  23. Chandawarkar A, Chartier C, Kanevsky J, Cress PE (2020) A practical approach to artificial intelligence in plastic surgery. Aesthet Surg J Open Forum 2(1):ojaa001. https://doi.org/10.1093/asjof/ojaa001

  24. Qureshi UA, Calaguas S, Frank E, Inman J (2020) Implications of applying new technology in cosmetic and reconstructive facial plastic surgery. Facial Plast Surg 36(6):760–767. https://doi.org/10.1055/s-0040-1721116

  25. Kawarase MA 4th, Anjankar A (2022) Dynamics of metaverse and medicine: A review article. Cureus 14(11):e31232. https://doi.org/10.7759/cureus.31232

  26. Dwivedi YK, Hughes L, Baabdullah AM, Ribeiro‐Navarrete S, Giannakis M, Al-Debei MM, Dennehy D, Metri BA, Buhalis D, Cheung CMK, Conboy K, Doyle R, Dubey R, Dutot V, Felix R, Goyal D, Gustafsson A, Hinsch C, Jebabli I, Wamba SF (2022) Metaverse beyond the hype: multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. Int J Inf Manag 66:102542. https://doi.org/10.1016/j.ijinfomgt.2022.102542

  27. Lee GK, Moshrefi S, Fuertes V, Veeravagu L, Nazerali R, Lin SJ (2021) What is your reality? virtual, augmented, and mixed reality in plastic surgery training, education, and practice. Plast Reconstr Surg 147(2):505–511. https://doi.org/10.1097/PRS.0000000000007595

  28. Kumar N, Pandey S, Rahman E (2021) A novel three-dimensional interactive virtual face to facilitate facial anatomy teaching using microsoft hololens. Aesthetic Plast Surg 45(3):1005–1011. https://doi.org/10.1007/s00266-020-02110-5

Download references

Funding

This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Eqram Rahman.

Ethics declarations

Ethical approval

This is a review article for which no ethical approval is required.

Conflict of interest

Eqram Rahman, Parinitha Rao, Karim Sayed, William Richard Webb, Wolfgang G. Philipp-Dormston, Jean D. A. Carruthers, and Alastair Carruthers declare no conflicts of interest to disclose in relation to this manuscript.

Patient consent

This article does not contain any studies involving human participants or animals performed by any of the authors.

Additional information

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Rahman, E., Rao, P., Sayed, K. et al. Sculpting digital identities: the interplay of aesthetic medicine, plastic surgery, and the metaverse. Eur J Plast Surg 46, 845–854 (2023). https://doi.org/10.1007/s00238-023-02142-5

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s00238-023-02142-5

Keywords

Navigation