Abstract
This research recognises firm heterogeneity theories and uses the extensive transaction-level data of customs to analyse the export success of Bangladesh at the level of annual activity of individual exporters during the period 2004–2011. It identifies the network of peer exporters as a significant factor that promotes export success in both direct and indirect channels. As well as the financial system reported in earlier studies, this study finds the formation of human capital as another influential candidate for an indirect channel. Our findings also suggest that at the exporter’s level, experience with destination and products, initial exports and the level of competency with products contribute significantly to the success of new exports. More importantly, for Bangladeshi exporters, the effect of destination experience is stronger than that of product experience.

Source: Computed
Notes
A firm starts an export as an experiment to test the profitability of the export. It continues the export if profitable and stops otherwise (Eslava et al. 2015). These experiments lead to churning at the exporter–product–destination level. Hence, a low survival rate with a high rate of entry and exit at this level of export might depict strong experimentation by exporters.
Section 2 contains a detailed discussion of this measurement choice.
In Bangladesh, establishments (e.g. private, joint-venture or limited companies) registered under the ‘Office of the Chief Controller of Import and Export’ are legally allowed to participate in export activities and be tracked by the transaction database of the Customs Authority. Individuals taking goods to friends or relatives outside the country would not be entered in the official transaction-level data, as this is not considered an export activity.
This research uses UN Comtrade data at the HS-6 (six-digit) level for constructing revealed comparative advantage (RCA). We use the correspondence table of UN Trade Statistics (UTS) to change 2007 HS codes to 2002 HS codes.
Cadot et al. (2013) define ‘product competency’ as the share of the product in the firm’s total exports. However, Mayer et al. (2014) argue that a firm’s product competency varies between destination markets which have different levels of competition. Hence, our research accommodates the latter and uses the share of the product in the firm’s total exports to a given destination.
This index is the ratio of the share of a product p in country c’s total exports to the share of the same product in the world’s total exports. The formula used to calculate this index is: \({\text{RCA}} = \frac{{{\raise0.7ex\hbox{${v_{p}^{c} }$} \!\mathord{\left/ {\vphantom {{v_{p}^{c} } {\mathop \sum \nolimits_{p} v_{p}^{c} }}}\right.\kern-0pt} \!\lower0.7ex\hbox{${\mathop \sum \nolimits_{p} v_{p}^{c} }$}}}}{{{\raise0.7ex\hbox{${v_{p}^{w} }$} \!\mathord{\left/ {\vphantom {{v_{p}^{w} } {\mathop \sum \nolimits_{p} v_{p}^{w} }}}\right.\kern-0pt} \!\lower0.7ex\hbox{${\mathop \sum \nolimits_{p} v_{p}^{w} }$}}}}\) . Here, \(v_{p}^{c}\) and \(v_{p}^{w}\) are the export volumes of country \(c\) and the world \(w\) of product \(p\), respectively. To calculate RCA, this research uses an average of export volumes for 3 years starting from 2003.
Unobserved firm characteristics might include productivity, age, size and so forth.
LPM (OLS) is quite often used in export-survival research (e.g. Cadot et al. 2013; Fernandes and Tang 2014). The benefit of using LPM is that it allows the inclusion of HS-4-level fixed effects, which is not possible with a probit model. We use LPM as a robustness check. We report the results from LPM in Tables 5, 6 and 7.
The average number of destinations for each FP combination is 1.57, calculated from the data used for this analysis. This transformed data is from new FPD combinations. Therefore, this average is for new export spells over the sample period. This is true for other averages used for discussing the marginal effect of other variables in this section.
The mean share of product for firm–destination combinations in this current data is 3.6%. This is not surprising, as this transformed data contains only new export relations, for which the theoretical models predict a small level of export sales. Moreover, this calculation also includes failed exports, for which the share is naturally very low.
Rahman et al. (2009) report that exports from Bangladesh experienced a gradual slowdown during the crisis period, particularly during the last quarter of the year 2008. However, the Bangladeshi taka remained stable against the USD throughout this period.
We acknowledge that despite our efforts—for example, using a similar set of variables and regression methods to make our results comparable with those of Cadot et al. (2013)—the differences between the multi-country setup in Cadot et al. (2013) and single-country setup in our research might have also contributed to these observed differences.
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Appendix
Appendix
1.1 Part A: Probit model
To identify the determinants of export success, this research uses the following estimating equation:
Here, \(\varPhi\) is a probit function. The dependent variable \(s_{fpdt}\) is the first-year export survival of the new export (in firm–product–destination cells in a given year) that takes a value equal to ‘one’ if the export spell continues in the next year of entry, and ‘zero’ if it does otherwise. The vector of regressors \(\varvec{x}_{fpdt}\) presents a set of explanatory variables and their interaction terms. Table 5 presents a complete list of these variables. HS-2 industry, destination and entry year fixed effects are denoted by the set of fixed effects \(\delta_{z}\).
Since probit is a nonlinear model, we report the marginal effects of each variable of interest on \(E\left( y \right)\) as \(\frac{\partial E\left( y \right)}{{\partial x_{fpdt} }}\).
1.2 Part B: Calculating margins of interaction term
We have taken measures to correctly calculate the margins for the interaction term and its variables by considering the following nonlinear model which contains the variables \(x_{1}\) and \(x_{2}\) where \(\varvec{x}_{\text{fpdt}} \epsilon \left( {\varvec{x}_{1} , \varvec{x}_{2} } \right)\) and their interaction term:
The corrected margins of the dependent variables \(x_{1}\) and \(x_{2}\) involved in the interaction term are:
and
In Eqs. (3) and (4), \(\phi \left( A \right)\) is a standard normal probability density function.
Finally, the corrected margin for the interaction term is:
1.3 Part C: Selection effect
This research checks whether selection problem can arise from the demand shock of a product at a given destination which affects the baseline results. Due to this demand shock, more firms will start exporting the product to that particular destination and will survive if the shock persists. To address the effect of such a selection in the aforementioned results, this research uses the two-step Heckman selection model. The first step involves a probit model (Eq. 2) that accounts for the probability of export in a certain product–destination–year cell that has not served in the previous year.
Here, \(v_{fpdt}\) is the volume of a product ‘p’ exported by the firm ‘f’ to the destination ‘d’ in the year ‘t’, ‘x’ is the vector for determinants of export used in this research, and \(v_{pdt}^{\text{row}}\) is the volume of the total export by the rest of the world to the market ‘d’ in the year ‘t’.
The inclusion of the term \(v_{pdt}^{\text{row}}\) in Eq. 5 indicates that if the demand shock is responsible for the new export and its subsequent survival, the demand shock can be captured by the export volume of that product from the rest of the world to that country because firms in other exporting countries might be more informed about the demand shock. In the second step, we use ‘the inverse mills ratio’ estimated from the probit model as an additional regressor as well as the other determinants for first-year export survival. Cadot et al. (2013) use a similar method to investigate the selection bias in the analysis of the export success in four African countries.
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Bari, M.T., Jayanthakumaran, K. Networks, human capital and export success: evidence from Bangladesh. Empir Econ 61, 1539–1566 (2021). https://doi.org/10.1007/s00181-020-01903-6
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DOI: https://doi.org/10.1007/s00181-020-01903-6